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Under Armour Creates New Loyalty Program  


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Under Armour has launched its new loyalty program for fans in the U.S. Consumers can score more ways to save on hot items and earn more points. In Under Armour's drive to Make Athletes Better, the brand’s most loyal consumers will be able to connect to the brand in new ways while keeping up to date on new promotions and exclusive deals.  

"We are thrilled to launch Under Armour's first ever loyalty program. Our consumers are incredibly engaged with our brand and UA Rewards will enable a deeper connection, delivering the value and benefits they've been craving," said Under Armour President and CEO Stephanie Linnartz. "UA Rewards is a diverse program offering value to consumers, including celebrity athlete experiences and exclusive wellness content."  

UA Rewards Benefits 

U.S. fans of Under Armour, 16 years and older, can enroll in the loyalty program for free on UA.com, through the UA App, or UA MapMyRun. Upon joining the program, members can earn points through online or in-store purchases at Under Armour Brand House and Factory House stores. When loyalty members purchase Under Armour merchandise Under Armour will reward them with 5 points for every dollar spent. Members can further engage with the brand by leaving reviews and feedback on Under Armour products, receive double the points on their first purchase during their birthday month, and participate in UA MapMyRun challenges to earn even more points.  

Members can gain access to other benefits with the UA Rewards program like early access to gear and events. Members can beat the crowds and get first dibs on new gear; plus see what upcoming digital events they have in store on their UA Rewards account. They can also receive athlete videos and expert training tips to improve their athletic performance and engage with the program as a hub for fitness knowledge.  

Members Can Meet A Basketball Legend and Win UA Gear   

To celebrate the program's launch, shoppers who enroll in UA Rewards by August 2, 2023, will be entered for a VIP experience with 4x Champion Stephen Curry. One winner and their guest will win an all-expenses-paid trip to meet Stephen. The exclusive offers don't stop there! Those who enroll by October 31, 2023, will be entered to win free UA gear for a year (valued at $6,000). For sweepstakes details, please visit UA.com/rewards.  

Later this year, UA Rewards will roll out in Under Armour retail stores. To sign up for UA Rewards, please visit UA.com/rewards

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