Zaxby’s loyalty rewards program has driven record engagement for the brand. Zax Rewardz, the recently relaunched mobile app, has outperformed the industry year to date. The loyalty program features a free Big Zax Snak with each new download through the end of the year. Zax Rewards is America's fastest growing restaurant app, based on growth of user sessions as reported by Apptopia. The restaurant chain is celebrating this digital milestone with a special offer: customers get free delivery with orders of $35 or more.
"We've strategically retooled our mobile app and relaunched our loyalty program, and customers have responded with enthusiasm," said Patrick Schwing, Zaxby's chief marketing and strategy officer. "Zax Rewardz registrations have more than doubled since last year, and new active users have nearly doubled in November alone."
Zax Rewardz is a loyalty program that rewards its customers for online or in-person purchases. The program was recognized as America's Best Loyalty Program in the Fast-Food Restaurant Chains Category on Newsweek's and Statista's list of America’s best loyalty programs of 2022. In fact, Zaxby's app is the fastest growing quick-service restaurant mobile app in terms of engagement with a 317% increase.
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