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If asked to draw ketchup, what would you draw? That's the question Heinz asked people all over the world in an anonymous social experiment. The result? People drew Heinz Ketchup. Now, Heinz is inviting Canadians to 'draw ketchup' for a chance to see their artwork come to life on the […]

American Eagle Outfitters on Thursday hosted a virtual investor meeting to present its “Real Power. Real Growth.” value creation plan and unveil its long-term financial outlook, which includes $5.5 billion in revenue, 10% operating margin, and $550 million in operating income. To achieve these goals, AEO has the following strategic […]

Shaquille O'Neal is New Brand Ambassador for Novex Biotech Novex Biotech and Authentic Brands Group (ABG), a global brand owner, marketing, and entertainment company, announced today that Hall of Famer and entrepreneur Shaquille O'Neal is Novex Biotech's newest brand ambassador. O'Neal, who has used Novex products to transform his physique, […]

Ulta Loyalty Members Drive 95% Of Sales While Ulta Beauty faced operational challenges in 2020, there was one thing that stuck out to the retailer: the loyalty of its Ultamate Rewards members. The cosmetics retailer has close to 32 million members in its free rewards program. And those members make […]

Papa John’s Donates 100,000 Face Masks Papa John’s franchise owners in San Antonio donated 100,000 face masks to the San Antonio Chapter of the Texas Restaurant Association on Friday. The group, Pizza Ventures of San Antonio, LLC, DBA Papa John’s Pizza, is comprised of 21 stores in San Antonio that […]

For most retailers, the more traditional attempt at reducing customer churn often centers around customers that the brand feels are more likely to leave them for another retailer. Cutting down on defection rates is an important responsibility of any brand, but there is often a direct relationship between customer retention […]

Kroger Checks Out a Smart Cart The Kroger Co. has been quietly testing a souped-up shopping cart that can weigh items, provide shopping suggestions, and scan and pay for orders without requiring shoppers to visit a traditional checkout lane, WinsightGroceryBusiness.com has learned. The Cincinnati-based retailer is calling the unit, which […]

Loyalty Methods CEO Emil Sarkissian pares down the process of customer engagement to a single thought and purpose, albeit one that offers many challenges. “Loyalty is just a way to get the behavioral data,” he says. “But once you have that data, you have a lot of power to create […]

Apple announced a set of major new projects as part of its $100 million Racial Equity and Justice Initiative (REJI) to help dismantle systemic barriers to opportunity and combat injustices faced by communities of color. These forward-looking and comprehensive efforts include the Propel Center, a first-of-its-kind global innovation and learning […]