News

Chuck E. Cheese Testing Its First Tiered Membership Program  Chuck E. Cheese unveiled its ambitions for a tiered membership program. The kid-friendly chain is piloting the program in San Diego, and the Irving, Texas-based restaurant and family entertainment provider plans to expand testing to other markets. If successful, it will […]

A recent survey by luxury ecommerce platform Saks noted a considerable rise in economic optimism among luxury consumers. The “Saks Luxury Pulse” survey was conducted from January 10 through 16 early this year, and 3,211 U.S.-based luxury consumers were polled about shopping, spending, and fashion trends.   The survey highlighted the […]

Casey’s Partners with Feeding America® in Campaign To Provide 10 Million Meals  With the help of Celsius®, retail convenience store chain Casey’s has announced a campaign partnership with Feeding America. The campaign intends to provide 10 million meals in underserved communities. According to Feeding America, more than 44 million Americans, […]

As the beginning of the new year slips into the rearview, it’s clear that the 2024 customer loyalty landscape will deliver plenty of challenges for brands. In addition to navigating a shifting economic climate and pivoting to meet the expectations of an increasingly demanding customer base, brands must determine what […]

In the latest collaboration involving a non-hospitality brand and a vacation rental or hotel, Eggo unveiled its Eggo House of Pancakes to celebrate National Pancake Day. Eggo partnered with the German-based vacation rental company HomeToGo for the promotion. The unique lodging initiative provides a sweet deal for lucky guests booking […]

AT&T Will Compensate Customers for Nationwide Service Disruptions  AT&T has announced a compensation plan to reimburse customers affected by last week’s service outage. The almost 12-hour service blackout left U.S. customers disconnected and unable to make or receive calls. The Dallas, Texas-based telecommunications behemoth will credit $5 to each “potentially […]

In a competitive marketplace crowded with a constant barrage of brand messaging, traditional customer loyalty programs are no longer going to cut it. As customer expectations for more customized rewards, experiences, and communications continue to grow, brand marketers are challenged to shift their efforts from what once worked to what […]

Allegiant Named Third Best Airline by Wall Street Journal  The Wall Street Journal has added Allegiant Air to its list of top airlines for 2023, ranking the Las Vegas-based airlines third on the prestigious news media’s list. The ultra-low-cost U.S. carrier was ranked first in the industry for handling baggage, […]

Marriott International is expanding its Marriott Bonvoy travel program by partnering with Chinese airline carrier Cathay Pacific. Marriott International loyalty members will gain access to Cathay’s extensive base of 11 million worldwide memberships, while Cathay members can expect the reciprocal benefit of being connected with Marriott Bonvoy’s portfolio of almost […]