News

In this second installment, Loyalty360’s supplier members and loyalty strategy experts continue to discuss the technologies and strategies playing a key role in the future of customer loyalty, how AI — leveraged correctly — enhances personalization, and why adaptable programs are vital for success.  If you missed part one of […]

Customer expectations continue to evolve, and when considering a purchase — a big ticket item or even a smaller one — they often look for flexibility in payment options. Merchants and retailers operate in an increasingly competitive space, seeking to create a better customer experience to win greater loyalty and […]

Chipotle Celebrating Leap Day with Free Guacamole for Rewards Members  Chipotle Mexican Grill has proclaimed Leap Day “Extra Day,” and its reward members can get guacamole on the house. Rewards members only need to enter the code EXTRA24 on the Chipotle app or at Chipotle.com when checking out. Typically, the […]

Southwest Airlines® has reclaimed its position as Luck Reunion’s official airline. Southwest officially joined Luck Reunion, a recurring musical festival held just outside Austin, TX, on the grounds of Willie Nelson’s Luck Ranch, in 2017.   Each year, Southwest enhances the experience for artists and attendees by highlighting an important cause […]

Chuck E. Cheese and NASCAR’s Hendrick Motorsport Celebrate Two-Year Partnership   Fourteen-time NASCAR Cup Champions Hendrick Motorsports and Chuck E. Cheese kicked off the 2024 racing season by celebrating two years of partnering and adding new promotions to their program. The two-year celebration includes monthly sweepstakes prizes, Ultimate Birthday Parties, […]

Starbucks Creates More Accessible and Inclusive Spaces   Seattle, Washington-based coffeehouse and roastery Starbucks announced its Inclusive Spaces Framework initiative, building on the chain’s commitment to inclusion. The project will create more accessible spaces for customers and employees who are wheelchair-bound or have audio or visual impairments, among other disabilities. Existing […]

Palm Springs, CA, visitors with a penchant for personalized accommodations have something to look forward to. Nine of the city’s boutique hotels known for hosting elite travelers are offering guests an opportunity to earn rewards by partnering with the Stash Hotel Rewards loyalty program. The program will add more value […]

Fort-Worth-based airline carrier American Airlines has scored a multiyear deal with the Texas Rangers as the reigning World Champions’ official airline. The exclusive partnership includes sponsorship and marketing benefits.  AA Advantage members who are fans of the popular baseball team will receive exclusive perks such as player meet-and-greets, airline-branded field-level […]

Workplace supply retailer Staples recently introduced its new loyalty program, Easy Rewards. The Framingham, Massachusetts-based office supply company designed the new program based on customer feedback and meeting evolving consumer needs.   Staples’ Vice President of Digital & Loyalty, Ory Adler, said, “Staples has a long history of looking for ways […]