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Denny's partners with Warner Bros. Pictures to Deliver the Illusion of Choice on Twitch During a Liv

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[ad_1] Denny's just enticed another gamer to enter the Matrix in the latest stunt the restaurant brand pulled off. On December 21 on streaming platform Twitch, through a new partnership with Twitch streamer Juan Debiedma—also known as Hungrybox—the brand orchestrated a Matrix-themed streaming activation, which received almost half a million views and thousands of fans engaged […]

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Mastercard Acquires McDonald’s Personalization Platform

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[ad_1] Mastercard and McDonald’s announced an agreement for Mastercard to acquire McDonald’s state-of-the-art personalization platform and decision engine company, Dynamic Yield. Dynamic Yield’s technology is a natural addition to Mastercard’s existing suite of services that help brands deliver more effective and trusted customer experiences across channels. Sitting across online and offline […]

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Cutback Coach Rebrands to Sunnyside

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[ad_1] Cutback Coach, the nation’s leading mindful drinking platform, announced it has officially rebranded to Sunnyside. This new brand speaks to Sunnyside’s mission to help its members build a healthier, more intuitive relationship with alcohol. “This new name and refreshed visual identity is more in line with our ethos as […]