News

Fans of the colorful Easter chick and bunny confection PEEPS® are in for a real treat. PEEPS® Brand has partnered with Home2 Suites by Hilton Easton to create a delectable guest stay in Easton, Pennsylvania. The PEEPS® Sweet Suite is designed to provide guests with a delightfully immersive experience, with […]

Gamification has the potential to make customer experiences more rewarding and interactive, and many brands are interested in learning if adding such elements to their loyalty programs and strategies will improve engagement. Indeed, it’s not unusual for customers to be presented with gamified elements during digital interactions with their favorite […]

With loyalty professionals facing increased competition in the customer loyalty space, it is critical to understand the right direction to place energies and resources while taking advantage of technologies and ideas that can elevate the customer experience, making a brand stand out. Certain hot trends in customer loyalty tempt marketers […]

A Meaningful Rewards Program Launched by the American Red Cross  The American Red Cross recently reported a severe blood shortage, followed by the launch of its new Blood Donor Rewards program. The vital charitable organization providing lifesaving blood, platelets, and plasma seeks to encourage donations while offering thanks in the […]

$1M Donated by Dunkin’ Joy in Childhood Foundation®  To help combat food insecurity, the Dunkin’ Joy in Childhood Foundation has donated $1M through grants to organizations and programs serving children and families in need. Partner organizations include Feeding America®, among others. Dunkin’® reports that post-pandemic food costs have contributed to […]

Paris Hilton and Hilton Honors have teamed up to offer Roblox users visiting Paris’ Slivingland a new way to earn loyalty points and benefits by completing challenges in the virtual world. Building off a 2023 Hilton “It Matters Where You Stay” ad campaign featuring Paris in a TV spot, the […]

Giant Eagle Unites myPerks and fuelperks+ Members Under One Program  The myPerks loyalty program from Giant Eagle now allows customers to earn faster and redeem perks that help them benefit from increased savings. Giant Eagle customers enrolled in the fuelperks+ loyalty program will be moved into the improved myPerks program […]

Fans of Potbelly, a neighborhood sandwich shop with 340+ company-owned locations in the U.S., can now earn rewards more quickly and choose to redeem from an expanded list of menu options. The brand has introduced “bankable Coins,” which replace Points as offered in the former Perks program. Program members can […]

This year's call for entries is open until March 28, 2024, with finalists and winners recognized at Loyalty360's Loyalty Expo in Orlando, FL, June 4-6, 2024.   CINCINNATI, Jan. 25, 2024 /PRNewswire-PRWeb/ — Loyalty360, the association for customer loyalty, has announced the call for entries for the Loyalty360 Awards is officially open. With an emphasis on objectivity, the […]