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Coming to Las Vegas in March 2024: Venetian Rewards for Casino and Resort Travelers


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Guests staying at The Venetian Resort in Las Vegas will have the opportunity to join the resort’s new loyalty program, Venetian Rewards, which replaces the existing Grazie Rewards program. Members of Grazie Rewards will be moved into the Venetian Rewards program, keeping their tier level and points earned. Venetian Rewards is free to join and will be available in March 2024.  

Program participants can earn Tier Points for gaming and non-gaming expenditures, including accommodations, retail purchases at the resort, and more. Members benefit when hitting the casino floor and playing games.    

“This all-new program continues to provide the best access for our gaming customers and enhances earnings on experiences including gaming, dining, entertainment, our world-class spa, and more, for all our guests. We created a program that offers benefits that will change the way our guests experience The Venetian Resort and Las Vegas,” says Patrick Nichols, president and chief executive officer of The Venetian Resort Las Vegas.  

“We’ve made the slot earnings calculation more transparent, which is what all gamers want. On top of that, we’ve expanded ways to earn points, which will allow our guests to elevate to higher tiers and greater benefits more quickly,” adds Danny Ruiz, chief gaming officer of The Venetian Resort Las Vegas. 

The Venetian Rewards program consists of four tiers — Jade, Sapphire, Ruby, and Diamond, the top tier. Slot multipliers begin at Sapphire, and members at the Ruby and Diamond Tiers can enjoy additional benefits, including suite upgrades, complimentary valet, and many more perks. All Rewards members will receive personalized offers and the best suite rates when booking resort accommodations directly. 

View the Venetian Rewards Benefits Matrix at:


Read more on Loyalty360:   

3 Trends That Will Shape Travel Loyalty Programs 

Aristocrat Gaming: Winning B2B Customer Loyalty on the Gaming Floor 

Revolutionizing Travel Experiences: Gen Z and Millennials Embrace Loyalty Programs 

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