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Cracker Barrel Launches New Rewards Program



Cracker Barrel has just made every visit even more rewarding to fans of the country-style restaurant chain. Members of the new Cracker Barrel Rewards program can earn Pegs (like points) through restaurant or retail purchases and redeem them for rewards. Members can enjoy more of what they love from Cracker Barrel with birthday, anniversary, surprise bonus rewards, and one-of-a-kind digital experiences just for being a member. 

Cracker Barrel has differentiated its loyalty program with its own unique brand identity. Instead of points, loyalty members can collect pegs from the restaurant chain’s iconic peg game. Members earn pegs on qualifying purchases made at all Cracker Barrel locations, on the Cracker Barrel website, and in the Cracker Barrel app for every dollar spent, including to-go, delivery, catering, and retail merchandise. The program is free to join, and members receive a complimentary Barrel Bite appetizer just for signing up. To enroll, guests can visit any Cracker Barrel location nationwide, the Cracker Barrel app or CrackerBarrel.com

Loyalty members can earn rewards on popular menu items at three different tier levels: 75 pegs, 150 pegs, and 225 pegs. Once a member earns 75 pegs, those pegs can be redeemed for complimentary food and retail items or save on bigger rewards.  

For extra fun, members are invited to play the Bonus Game to earn Bonus Rewards. Within the app or their online profile, members can access a personalized dashboard, manage their account, track Pegs, and redeem rewards all from one seamless experience. 

"We have many guests who love Cracker Barrel, and who for years have been asking for opportunities to connect with our brand through a rewards program," says Amy Barnett, Vice President of Marketing, Loyalty and Digital Experience. "Cracker Barrel Rewards is an opportunity to thank our guests for their continued loyalty with even more care and appreciation, delivered in a way only Cracker Barrel can." 

For more information on Cracker Barrel Rewards visit CrackerBarrel.com/rewards. 


Read More on Loyalty360: 

AARP Launches New Benefits For Members, Bilt Rewards Adds Hotel Pricing Awards to Enhanced App Experience, and Cracker Barrell to Debut First Loyalty Program 

Krispy Kreme® Expands C-Sweet with Search for Chief Doughnut Dreamer, Cracker Barrel Announces Rewards Program Beta Test, and More 

Q&A with Matthew Schaefer, Senior Director of Strategy & Innovation, Cracker Barrel 


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