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Loyalty360 Reads: Sprouts Farmers Markets to Add 40 Stores and a New Loyalty Program, Cousins Subs O



Sprouts to Open 40 Stores and launch Loyalty Program 

Sprouts Farmers Markets will expand its store count to 40 new locations. With this move, the grocery store brand will also launch its loyalty program to reward shoppers for their continued business. The loyalty program will collect customer data for improved personalization and to help the brand attend to customer needs and behaviors.  

Over the next six to 12 months, Sprouts will find the best ways to gather e-commerce information and launch its first robust loyalty program as well as streamline its supply chain process. Sprouts’ goal is to launch the loyalty program by the end of 2024.    


Cousins Subs Offer Packers Tickets in Giveaway 

Cousins Subs, the Milwaukee-based subway shop brand, has announced its eighth consecutive season of sweepstakes with the Green Bay Packers. Cousins Subs and the Green Bay Packers have announced the launch of the ‘Best Seats in the House’ sweepstakes for football fans to have the chance to win the ultimate green and gold fan experience at a Green Bay Packers home game during the 2023-2024 season. 

The VIP experience includes two tickets to a Packers home game, leather recliners in a special VIP section off the 50-yard line, personal TVs to watch replays, and a delicious meal catered by Cousins Subs. Two winners will be randomly selected to enjoy this one-of-a-kind gameday experience prior to each home game. Fans can enter daily now through the end of the year by visiting packers.com/bestseats and completing the entry form.  

“The ‘Best Seats in the House’ sweepstakes is a unique opportunity for fans to experience the ultimate gameday experience,” says Justin McCoy, vice president of marketing at Cousins Subs. “We’re thrilled to partner with the Green Bay Packers.”  


Casey’s and Gatorade Give to Fuel Sports for All 

Casey’s and Gatorade® are partnering this fall to Fuel Sports for All. This partnership will support athletes of all abilities while offering guests the chance to win one of 1,500 Casey's gift cards, each valued at up to $15, through the Gatorade Fuel Sports for All Giveaway. 

“Gatorade and Casey’s share a passion for fueling the next generation and ensuring sports access and inclusivity,” says Jennifer Schmit, Senior Director of Gatorade Community Marketing & Impact. “Our Equity in Sports initiative strives to break down barriers so all athletes can play and is what we strive for with our community partnerships.” 

This program is about making a positive impact in local communities. Gatorade will be making a donation to three Move United local chapters: Oklahoma Adaptive Sports Association, Catalyst Sports, and Midwest Adaptive Sports (up to a total maximum of $60,000 divided equally among the organizations). Move United organizations ensure that opportunities in sports are accessible to everyone, regardless of their abilities. Supporting these organizations will help young athletes practice and grow in their skills, love of sports, and build bonds in their communities.  

“Casey’s is proud to partner with Gatorade to open doors for athletes through adaptive sports. Having a positive impact on the lives of these athletes makes this program extra special and is what we look for with our community partnerships. It is truly a win-win,” says Katie Petru, Director of Communications and Community at Casey’s. “Shoppers can join us by supporting Move United and their local chapters or entering to win a Casey’s gift card.” 

To participate or learn more about the Gatorade Fuel Sports for All Giveaway, visit caseys.gatorade.com

Read More on Trends, Updates, and Industry Leaders  


Original Article Links:  

Sprouts plans to open 40 stores, roll out loyalty program in 2024 | Grocery Dive 

Cousins Subs Once Again Gives Guests Chance to Win VIP Experience at Green Bay Packers Games | QSR magazine 

Casey’s® and Gatorade® Team Up to Fuel Sports for All | Business Wire 


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