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LG Electronics USA Announces Multi-Year Partnership with the New York Yankees, Enhancing Fan Experie


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Get your ice-cold TVs, here! Baseball fans will be excited to know that LG Electronics USA has announced a multi-year partnership with the New York Yankees making LG "The Official TV Partner of the New York Yankees."  The collaboration includes the "LG OLED Sports Lounge" located on the Field Level in left field for a comfortable viewing experience at Yankee Stadium. 

"Partnering our industry-leading LG OLED TV brand with the New York Yankees, one of the most recognized brands in the world, is a perfect match," says Louis Giagrande, LG USA Head of Marketing. "LG OLED TVs deliver an unrivaled sports experience to highly passionate fans, and no fans are more passionate than Yankees fans." 

LG has been a leader in the TV manufacturing industry thanks to its clear sound and picture. The TV manufacturing brand has received rave reviews on its performance, being named the Worlds' Number 1 brand of OLED TVs for the past 10 years. 

"We are very excited to welcome LG as our Partner," said Michael J. Tusiani, New York Yankees Senior Vice President, Partnerships. "Through in-Stadium LG OLED branding presence and creative consumer activations, we look forward to LG realizing increased brand awareness and customer interest in their extensive line of premium televisions." 

To go with this announcement, LG is also launching the Life's Good Sweepstakes. Fans have the chance to win prizes including an 83-inch LG OLED evo TV. The sweepstakes runs through October 1, 2023. For sweepstakes rules and to enter, fans can sign up at: LG.com  

Read More on Loyalty360: 

LG and BuzzFeed Introduce a Subscription Service for Bakers 

Bread Financial™ Partners with the New York Yankees® on Co-Branded Rewards Program and Credit Card 

Wyndham Hotels & Yankees Partnership Q&A 

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