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Episode 119 – (Interview) with Sheila Butler – Founder and CMO of Butler Marketing Group admin
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Episode 118 (Interview) with Dan Kustelski – Co-Founder of Chalkline admin
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Episode 117 (Interview) with Len Covello – CTO of Engage People admin
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Episode 116 – (Interview) with Lee-Ann Johnston – Founder of AffiliateINSIDER admin
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Episode 115 – (Interview) with John Bertino – Owner and Founder of The Agency Guide admin
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Episode 114 – (Interview) With Nick Ewen – Director of Content for The Points Guy admin
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Episode 110 – (Interview) with Zachary Slingsby – Founder of Human Factor Media admin
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Episode 108 (Interview) with John Nantz – Founder and Strategy Consultant at Redwood Advisors admin
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Episode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr Design admin
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Episode 106 (Interview) With Brandon Ehrhardt – Senior Director of Partner Programs at Expedia Group admin
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Tapan Vaidya, CEO of Papa John’s United Arab Emirates, is a finalist at this year’s Loyalty Expo for the 2022 Loyalty360 Awards in the Customer Insights and Metrics category.
Papa Johns’ is a regional franchise operator of 70 stores across Dubai. Originally, the brand relied on physical in-store operation, third-party online ordering and discounts.
When new leadership took over business management, the brand began to focus on long-term value and capitalization growth with the goal to become #1 pizza operator in the MENA region. The brand shifted its focus to digital customer communications with a branded loyalty app and online presence, with the goal of improving its understanding of preferences, making relevant targeted offers, moving away from broad discounts, and ultimately, increasing customer loyalty and spend.
By using the data to develop targeted marketing strategies related to these insights, the brand can tailor communications to well-defined customer groups. It can then adjust offers or communications from one campaign to the next as they learn from the results. This allows the company to gain a better understanding of customers over time, eventually reaching them with a level of personalization that contributes to creating a deeper, emotional connection with the brand. The ultimate result is increasing customer loyalty and LTV and driving long-term revenue growth.
Today, over 60% of the business is digital. The user-friendly app allows for customization and personalizing, as well as ease of payment and completing an order. The Papas Points loyalty program encourages repeat business and delivers the first-party data that allows the brand to continually improve its campaigns.
More from Loyalty360 featuring Papa John’s:
Erin Levzow, Vice President of Marketing Technology at Del Taco, is a finalist at this year’s Loyalty Expo for the 2022 Loyalty360 Awards in the Customer Loyalty Innovation and Transformation […]
