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Loyalty360 Reads: April 18: Target Partners with ThredUp Resaler, Blue Apron’s New Segmented Marketi




Target Partners with ThredUp on Resale Website
Target is bringing back secondhand sales through a partnership with ThredUp resale company.
The company launched a page on ThredUp’s website in late March that includes listings from Target’s private labels, limited-time designer collaborations, others luxury brands not typically sold by Target. All are curated by Target from ThredUp’s inventory.

The partnership fits into Target’s broader sustainability initiatives, including the new label Target Zero.
Resale is a way for retailers to get in front of Gen Z and millennial shoppers, said Ashley Helgans, an equity research analyst. Through secondhand purchases, younger consumers may develop an affinity for new brands and decide to make purchases directly from the original seller, she said.

Blue Apron Launches New Campaign Based on Segmentation Research
Blue Apron launched a new national campaign aimed at building the company’s brand and raising broader awareness. The creative was informed by extensive segmentation research that was conducted over the last year. This enables Blue Apron to further drill down into customer demographics and insights, as well as identify key audiences that best align with the company’s value proposition.

The new creative spots balance a tailored message to the new customer segments, along with unifying themes that touch on the common attributes seen across all groups. This series marks the kickoff of the company’s planned 2022 marketing strategy that focuses on creating a holistic and fully connected experience for customers, from the first marketing touchpoint through sign up and recipe selection.

Astros Adds Amazon’s Just Walk Out Technology to Ballpark
The Astros have collaborated with Amazon to equip two food and beverage stores at Minute Maid Park with Amazon’s Just Walk Out technology, providing a fast and frictionless shopping experience.
Fans visiting the two Just Walk Out technology-enabled stores can insert their credit card at the entry gates to shop. Once inside, anything taken off the shelf is automatically added to their virtual cart, and anything put back comes out. Once completed, guests will be able to leave the store and the credit card they inserted will be charged for the items taken.

Amazon’s Just Walk Out Shopping experience is made possible by the same types of technologies used in self-driving cars: computer vision, sensor fusion, and deep learning.


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