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  • keyboard_arrow_right Loyalty360 Reads: April 27 | Hannaford Debuts Plant Based Campaign; Walmart Pulls Plug on Robots; an


Loyalty360 Reads: April 27 | Hannaford Debuts Plant Based Campaign; Walmart Pulls Plug on Robots; an




Hannaford Debuts Spring Into Plant Based Campaign
ProgressoveGrocer.com reports that Hannaford Supermarkets has joined forces with the Plant Based Foods Association (PBFA) on a Spring Into Plant Based campaign designed to help shoppers discover and enjoy a range of plant-based foods.

Twelve brands, mainly PBFA members, are taking part in the campaign: Quorn, Sweet Earth Foods, Treeline Cheese, Amy’s, Beyond Meat, Field Roast, Follow Your Heart, Forager Project, Impossible Foods, Kite Hill, Lightlife and Ozo. Through May 1, Hannaford stores will share various promotional and educational materials on the 12 featured brands. The campaign employs numerous marketing tactics, including digital and print advertisements, displays in select stores, My Hannaford Rewards targeted digital coupons, and a dedicated website with educational content and recipes.
Walmart Is Pulling Plug on More Robots
The Wall Street Journal says that Walmart robots are losing their jobs as the retailer is phasing out the hulking automated pickup towers that were erected in more than 1,500 stores to dispense online orders. The decision reflects a growing focus on curbside pickup services that have become more popular during the Covid-19 pandemic and continues a broader retreat from some initiatives to use highly visible automation in stores.

Over the past year Walmart has started to remove or turn off the 17-foot-tall machines often placed at the front of stores. About 300 machines are being removed from stores, and around 1,300 “hibernated” while Walmart focuses on other services, said Larry Blue, chief executive of Bell & Howell, a Durham, N.C.-based automation services company that installed and maintains the devices for the retailer.
Papa John's and Google Cloud Accelerate Digital Transformation
Google Cloud and Papa John's International, one of the world's largest pizza chains, today announced a new, multi-year commitment to accelerate Papa John's digital leadership and data cloud strategy. The company will expand its work with Google to migrate its data centers to Google Cloud, which will help meet a surge in demand for online ordering and delivery, and provide a foundation for ongoing innovations and improvements to the customer experience.

The expanded partnership is part of a multi-phase strategy to optimize application engineering, business operations, and customer experiences. Papa John's selected Google Cloud for its proven expertise in supporting enterprise migrations of on-premises workloads to the cloud.
Plant-Based Stand-Up Burgers Expands To Chicago
Created by the team at Veggie Grill, the largest plant-based restaurant group in the U.S, Stand-Up Burgers, the 100 percent vegan fast-casual restaurant serving up indulgently bold burgers, fries and shakes has opened its second location in Chicago.

From the BBQ Bacon Cheeseburger and The Freebird Crispy Chicken Sandwich to the Onion Rings and Save the Animal-Style Fries, Stand-Up Burgers has evolved the classic burger stand and is unapologetically serving up an all plant-based decadent menu that will satisfy even the devoted carnivores. To celebrate the opening, Stand-Up Burgers will be giving away a burger and fries to the first 300 people in line today, while supplies last.
Scrub Daddy Announces Their Recycling Rewards Program
Scrub Daddy, Shark Tank’s cleaning brand sensation, announced on Earth Day the launch of a new initiative they call their Recycling Rewards program. The program provides consumers an answer to the frequently asked question “are Scrub Daddy sponges recyclable?”, as well as a way to help the planet.

“It has always been a goal of mine and the company to reduce our carbon footprint by embarking on environmental initiatives such as powering our plant with Solar rooftop electricity and launching a line of sustainable/natural products. This recycling rewards program which I have been developing for over a year fits in with our mission and makes me proud to produce the first fully recyclable sponge line,” said Aaron Krause, Scrub Daddy’s President and CEO.


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