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Loyalty360 Reads: August 10 | Barstool Sportsbook App to Launch in Pennsylvania Sports Betting Marke




Barstool Sportsbook App Will Launch First in Pennsylvania Sports Betting Market
The Barstool Sportsbook App is on track to launch in September, starting in Pennsylvania sports betting markets because Barstool’s parent company is Penn National Gaming.
“We currently anticipate launching the app in Pennsylvania with additional states to follow throughout Q4-20 and Q1-21,” says Jay Snowden, president and chief executive officer at Penn National Gaming. “We have already seen very high levels of interest in the Barstool Sportsbook app from the Barstool audience as well as on a wide range of social media platforms, and we are extremely excited about Barstool’s plans to introduce the app to their growing and loyal audience.”
Loyalty Programs
Current Becomes First Mobile Bank to Launch Points Rewards
Current, a U.S. challenger bank, launched its points rewards program for all members. The brand is the first mobile bank in the U.S. to offer points rewards on debit purchases for its members, who can earn up to 15x points on purchases at over 14,000 merchants.
"We are proud to lead innovation among challenger banks and to be the first to launch points rewards for our members," says Stuart Sopp, CEO and founder of Current. "We are committed to building products that put more money into our members' pockets and help close the growing wealth inequality gap in this country. Over 130 million Americans are living paycheck to paycheck, and we are giving them additional cashback on their everyday purchases."
Walmart Brings the Big Screen to Its Parking Lots Starting Aug. 14
Walmart will transform its parking lots with the Walmart Drive-in program, turning them into outdoor movie theaters. The showings start Aug. 14 and run through Oct. 21, and will feature multiple genres like sports, animation and blockbusters.
“We recognize the challenges our customers and their families have faced over the last few months, and we wanted to create an experience where they could come together safely to create new memories,” says Janey Whiteside, Walmart’s chief customer officer. “The Walmart Drive-in is one small way we’re supporting the communities we serve.”
Spotify’s New Personalized Playlists Are Designed for Your Workouts
Spotify launched a way to personalize playlists for users’ workouts, according to TechCrunch. This service has users answering a short quiz about the type of workouts and exercises they do, the length of it, possible exercise partners, intensity level and mood. The music service will then combine the information with the user’s musical tastes to create a playlist tailored to each person’s specific workout.
“Workout audio has always been a big focus for listeners on Spotify around the globe, and now more than ever, users are finding creative ways to stay active and healthy in this current climate,” says Shanon Cook, Spotify’s trends expert, in a statement about the launch in the above TechCrunch article.
McAlister’s Deli® Announces “Free for You and Me Sweepstakes”
McAlister’s Deli introduced more perks and promotions for its app and rewards members. The brand also launched the “McAlister’s Deli Free for You & Me Sweepstakes” that will give 10 McAlister’s Deli app and rewards program members the chance to win free meals for a year.
“The McAlister’s app and rewards program were heavily influenced by customer input and feedback and aims to provide more convenience, ease of use and, of course, rewards for their loyalty,” says Joe Guith, president of McAlister’s Deli. “And to thank our fans for their incredible support, we are excited to launch the Free for You & Me sweepstakes where the winners will get to enjoy their favorite McAlister’s meals all year long and share the fun with a loved one.” 


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