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Loyalty360 Reads: August 19 | Crunch Fitness Strengthens Customer Experience with SMG Partnership, C




Crunch Fitness Strengthens Customer Experience with SMG Partnership
Crunch Fitness has retained Service Management Group (SMG) to collect, interpret and act on solicited and unsolicited feedback drive member retention. Crunch owns, operates and franchises more than 360 gyms in the U.S., Australia, Canada, Costa Rica and Spain.

“As a rapidly growing franchise, our focus was finding an experience management program that is scalable and allows us to deliver insights to each of our clubs,” says Chad Waetzig, Crunch Fitness EVP of marketing and branding.

In conjunction with solicited feedback, Crunch is measuring and responding to unsolicited social feedback with SMG’s online reputation management platform, providing Crunch with a holistic view of the member experience while the platform’s automated reporting provides the field with local member feedback, areas of focus and targeted insights.
Verizon Customers Get Disney+, Hulu, ESPN+1
Verizon is giving its customers more movies, shows and sports, as Disney+, Hulu and ESPN+1 will be included in select Mix & Match Unlimited wireless plans, along with features like Apple Music and the ultra-fast speeds of 5G Ultra Wideband2.

“We led the industry by giving customers Disney+ on us, and now we're adding The Disney Bundle,” says Frank Boulben, senior vice president of marketing and products of Verizon Consumer Group. “We can’t wait to see what customers choose to suit their needs.”

Sean Breen, executive vice president of platform distribution for the Walt Disney Company, says the addition of The Disney Bundle to their agreement with Verizon reinforces their commitment to providing subscribers with access to high-quality entertainment

“We are always looking for the most advantageous ways for consumers to experience our content,” he says.
PDI Offers Tobacco Scan Data Package for Free to Single-Site and Independently-Owned C-Stores
PDI, a global provider of ERP, fuel pricing, supply chain logistics and marketing cloud solutions for the convenience retail and petroleum wholesale industries, says that it is offering its tobacco scan data package to single-site and independently operated c-stores for free.

The package is part of PDI’s CStore Essentials solution, and allows retailers to access funding from tobacco manufacturers that includes consumer benefits in exchange for tobacco scan data from their stores.

“During these challenging times, offering this package for free will be incredibly helpful, allowing small and independent operators to boost their bottom line, both from a product cost and consumer discount perspective, by easily gathering their data and supplying it to tobacco companies,” said Jamie Hudson, PDI’s senior vice president and general manager for offers and insights. “Also, leveraging the scan data allows PDI, consumer packaged goods companies and the retailers to make better decisions about purchasing and distribution, merchandising, inventory, store branding and overall promotions.”

As part of this package, tobacco brands will continue to provide the stores with rebates based on sales volume and consumer engagement with tobacco products purchased in participating locations. In addition, the free package allows independent retailers to offer consumer discounts with no impact to margins. Insights gleaned from the tobacco scan data can significantly benefit retailers by uncovering consumer purchasing behavior, identifying buying trends and ultimately impacting sales.
Circle K Piloting Contactless Experience at Arizona Store
Convenience brand Circle K is deploying technology from Standard to offer customers a touchless, autonomous checkout technology. The brand, a subsidiary of Alimentation Couche-Tard, runs 14,500 stores worldwide and is piloting the technology at a Phoenix, Arizona store retrofitted with AI technology.

The news comes as contactless and touchless technology is increasingly being adopted by retailers given the ongoing COVID-19 pandemic. At the pilot store consumers can walk in, pick up what they need and walk out without any need to stand in line or conduct a transaction at a register or even self-checkout.


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