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Loyalty360 Reads: August 24: Amazon Tests Video App, Hanky Panky Opens First Store, and More



Amazon Tests Tik-Tok-Like Video Feed App
Amazon is testing a Tik-Tok-like feed on its app that allows users to scroll through videos and photos of products purchased by others. Using the feature, called Inspire, customers can like, save and share posts of products, and purchase items directly from the feed.

In its current form, the experimental feed mostly shows photos, but if the feature is rolled out, it will most likely be video-heavy as Amazon sellers create content to make it more engaging for customers.
Hanky Panky Opens First-Ever Stand-Alone Location
Hanky Panky, female-founded and led intimates and sleepwear brandannounced the opening of its first-ever storefront location. The New York store, which is the brand's first brick-and-mortar location, offers a curation of Hanky Panky's signature styles in an entirely new shopping experience. 
Opening the inaugural brick-and-mortar's doors in NY was a seamless step for the brand. Designed with an immersive, social sharing-driven format, the opening will debut all-new, exclusive offerings. Plans for the store include the development and roll-out of engaging in-store activations such as an in-person iteration of the highly successful relaunched Lingeriecycle recycling program, as well as hosting a series of intimate, in-store community events, and meet and greets for members part of Hanky Panky's loyalty program.
Jimmy John’s Offers 20% Discount for Pickup Orders
Jimmy John’s is offering consumers 20% off all pickup orders. As food prices continue to climb, the sandwich maker is looking for ways to save its fans money.

By using the promo code PICKUP20 online or in the Jimmy John’s app, customers can receive 20 percent off their pickup order for a limited time through September 25. 


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