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Loyalty360 Reads: August 30: Meijer’s Supplier Diversity Event, HARD MTN DEW Wedding Promotion, and



Meijer Expands Opportunities for Diverse-Owned Businesses
Meijer is seeking submissions from local and diverse-owned businesses for its latest Supplier Diversity event focusing on general merchandise and apparel. Interested vendors must provide video submissions, describing their brand and products to be considered for the opportunity to pitch to Meijer merchants at a live virtual event this fall.  

The retailer's latest supplier diversity initiative targets certified minority-, LGBTQ+-, woman-, veteran- and disability-owned businesses based anywhere in the country.

HARD MTN DEW Launches Wedding Promotion
HARD MTN DEW today announced the launch of "HARD DEW, I DO," the ultimate fan challenge posing a simple question: "Do you love HARD MTN DEW enough to marry it?" Fans must propose to HARD MTN DEW by sharing their love story and writing a wedding proposal on the brand’s website.

The winner will be flown to Las Vegas for a wedding ceremony at The Little Vegas Chapel where they'll publicly profess their love for HARD MTN DEW. In addition, the winner and a guest of honor will receive travel and hotel accommodations for two nights in a Vegas suite, plus a celebratory reception, $1,000 cash as a wedding gift and some of Vegas' HARD MTN DEW.

Instacart Adds Same-Day Delivery for Large Items
Instacart is expanding beyond grocery to offer same-day deliveries of “Big & Bulky” products such as furniture and consumer electronics. Retailers participating in the program include Big Lots, Container Store, Mastermind Toys, Office Depot, Spirit Halloween and Staples. The new capability allows users to place orders for several different types of large items, including outdoor furniture, home office supplies and electronics.

The company also notes that the new fulfillment capacity gives delivery people on its platform an additional way to earn money. Shoppers who own a large vehicle may now be eligible to access what Instacart calls “Bulky Batches.” Instacart says batch payment will be based on the number and weight of the items in the order, and “will include heavy pay when applicable.”


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