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Loyalty360 Reads: August 4 | Marathon Petroleum Announces $21 Billion Sale of Speedway, Impossible B




Marathon Petroleum Sells Speedway for $21 Billion
Ohio-based Marathon Petroleum is selling its Speedway stores to 7 Eleven for $21 billion. The all-cash transaction is planned to close in the first quarter of 2021, but is subject to closing conditions and regulatory approvals.
"This transaction marks a milestone on the strategic priorities we outlined earlier this year," says Michael Hennigan, Marathon’s president and chief executive officer. "The establishment of a long-term strategic relationship with 7-Eleven creates opportunities to improve our commercial performance."
Impossible Foods’ Flagship Product Debuts at Walmart, World's Largest Retailer
Impossible Foods is making its flagship Impossible Burger product available to Walmart customers. The plant-based foods started hitting store shelves July 30, and will be stocked at over 2,000 of Walmart’s Supercenter and Neighborhood Market locations.
“Impossible Foods’ goal is to make the global food system sustainable. To do that, Impossible Burger has to be available everywhere people shop for meat,” says Dr. Patrick Brown, Impossible Foods’ CEO and founder. “More Americans buy meat for their families at Walmart than anywhere else. We’re confident that once Walmart customers try Impossible, they’ll become enthusiastic advocates of our products and our mission.”
Corporate Social Responsibility
Speedway Introduces Enhanced Customer and Employee Safety
Speedway has introduced “Speedy Safe Zone, a series of new safety measures it is taking with customers and employees. The measures includes hand sanitizer station and complimentary disposable gloves for customer use, and will be prominently displayed at every Speedway store.
"Having easy access to inexpensive masks provides a valuable convenience for customers on the go," says Tim Griffith, Speedway president. "In addition to the Speedy Safe Zone inside our stores, we will have disposable gloves available at our fuel dispenser islands as well to provide an additional layer of cleanliness for our customers."
Customer Experience
United Dairy Farmers Launches Customer Experience Management Program
United Dairy Farmers in Cincinnati is launching a partnership with Service Management Group for a new customer experience management program that combines program technology and differentiated services to help the convenience store collect, analyze and share customer feedback across the company.
"As we looked to elevate our guest experience program and uncover richer insights, SMG's value proposition resonated with our organization," says Valerie Berner, UDF’s director of guest experience . "From the comprehensive technology to the hands-on services offering, our partnership with SMG will help us increase guest loyalty and drive business results."
Bojangles and Dale Earnhardt Jr. Wave the Green Flag, Relaunch Southern Chain’s Brand with Modern Look
Bojangles is relaunching its brand with new advertising and a renewed logo, food packaging, and in-store visuals. The brand will utilize retired NASCAR racer Dale Earnhardt Jr. to proclaim the brand’s rallying cry, “It’s Bo Time.”
“We recognize we are living in difficult times,” says Jackie Woodward, chief marketing officer for the restaurant chain. “However, we also know food has the power to bring people together, and we believe the time is right to introduce our fans to a modern Bojangles that provides delicious Southern meals for the whole family at a great value.”
Earnhardt will also be featured on the brand’s social and digital channels.
“Bojangles and I go way back, including sharing Carolina roots,” says Earnhardt. “Families rely on Bojangles for its delicious food and neighborly service just like they rely on NASCAR for its incredible action. I think the two of us make a great pair. That’s why I’m proud to say, ‘It’s Bo Time!’”


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