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Loyalty360 Reads: Boys & Girls Clubs of America Receive $1M from Planet Fitness, Allegiant Invites S


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Planet Fitness Raises Over $1M for Boys & Girls Clubs of America in 2023 

Planet Fitness has added a $1M+ contribution to its list of donations made to the Boys & Girls Clubs of America (BGCA) since the fitness center giant began raising funds for the nonprofit organization in 2016. The total contributions Planet Fitness made to BGCA is now over $9M.   

“Every year, our Planet Fitness team is eager to continue supporting our longstanding partnership with BGCA, which provides ample resources to America’s youth within our Planet Fitness clubs and beyond,” says McCall Gosselin, Senior Vice President of Communications & Social Impact at Planet Fitness. “We’re incredibly grateful for the generosity of our members, team members, and franchisees.”  

“Planet Fitness’ continued support and longstanding partnership is crucial to our larger mission,” says Chad Hartman, National Vice President of Corporate Partnerships and Engagement, BGCA. “As one of the nation’s largest youth service providers, we are committed to promoting inclusion and acceptance in every single one of our Clubs, which aligns so well with Planet Fitness’ values.”  

Planet Fitness raises funds for BGCA through new memberships and fundraisers, including the recent October one held in honor of National Bullying Prevention Month. Planet Fitness members were invited to make donations online at PFGives.com and at U.S. and Puerto Rico clubs. Funds support BGCA’s initiatives, programs, and scholarships focused on helping youth create a kinder and more inclusive world.   

Learn more about The Judgement Free Generation® and Planet Fitness’ pro-kindness movement here: https://www.planetfitness.com/pf-purpose   

Allegiant Opens Sunseeker Resort Charlotte Harbor 

Travelers seeking sun and leisure have a new luxury hotel-resort option in Southwest Florida: Allegiant Travel Company’s Sunseeker Resort Charlotte Harbor. The resort opened in December, offering guests 22 waterfront acres on the Gulf Coast. The airline’s resort offers 785 premier guest rooms and marks a significant milestone in the company’s portfolio of ancillary products.  

“This is a transformational project for Allegiant,” said Maurice J. Gallagher, CEO and founder of Allegiant. “It’s a catalyst for our continued growth as an integrated travel company and an example of how the industry can adapt to continue providing customers with the products and services they want.”  

“We have helped pioneer selling ancillary products both inside and outside of an airplane, in turn, diversifying our revenue streams,” adds Gregory Anderson, Allegiant president.  

Allegiant’s ALLWAYS Rewards loyalty program members can earn points by staying at Sunseeker, as well as flying Allegiant, using Allegiant.com to secure car rentals, and more. The brand promises travelers various leisure activities to enjoy the amenities at the Southwest Florida location, including pools, unique retail outlets, a fitness center and spa, and the guest-exclusive Aileron Golf Club. Businesses holding meetings and events at Sunseeker can take advantage of 60,000 square feet of space.   

Learn more about Sunseeker Resort here: https://www.sunseekerresorts.com/   

Rick Ross and Gopuff Collab Brings on the Bubbly  

Instant Commerce Platform Gopuff has teamed up with rapper Rick Ross to help customers celebrate in style this New Year’s Eve. Ross has been named as “Chief Delivery Boss,” and customers 21+ years can benefit from the best deals on sparkling wine and party supplies ranging from confetti cannons to glow sticks, red cups, and more.  

“When Gopuff asked for my help in making sure all of their customers can throw Boss New Year’s Eve parties, I had only one request: we have to do it BIG! We’re bringing you Luc Belaire, 24¢ mini bottles of bubbly, and more — all delivered to your door in minutes on New Year’s Eve,” says Ross.  

New Year’s Eve deals are available to Gopuff FAM members through its app and website starting at 11:00am Eastern on December 31, 2023.  

Through its platform and by leveraging hundreds of micro-fulfillment centers and omnichannel retail stores in the U.S. and the U.K., Gopuff offers its customers a range of products, from food and beverages to quick meals, fresh grocery items, health products, and much more. A monthly membership fee allows customers to enjoy discounts, no fees, and free delivery.  

Learn more about Gopuff’s FAM at: https://www.gopuff.com/e/join-fam   


Read More on Trends, Updates, and Industry Leaders   


Original Article Links:   


Allegiant transforms leisure travel space by opening new resort in Southwest Florida 

Rick Ross, Gopuff’s New Chief Delivery Boss, is Granting Customers 24¢ Bubbly Deals This New Year’s Eve 

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