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Loyalty360 Reads: DirectTV Launches Unique Loyalty Program, Accolite Drives More Impactful Outcomes



Tokens for Wins, DirectTV Rewards Customers for Loyalty
DirectTV has devised a unique way to engage and reward its consumers. The entertainment company kicked off its DIRECTV PERKS membership program with its “14 Days of Love” campaign. Existing subscribers will have a chance to win prizes ranging from retailer gift cards to hotel accommodations, tech prizes, and home renovations, among others. The prize tallies will reach $100,000+ daily for 1,000 winners from February 14 to February 27.
The reward program will also award customers with tokens for paying their bills on time and longstanding customers. The tokens will be redeemable toward entries in monthly sweepstakes and instant prizes. A weekly spin-to-win wheel is also in the works.
The innovative program reinforces customer loyalty and provides an immersive, interactive television experience by offering exclusive rewards and engaging consumers with targeted content. Customers can choose digital and physical reward options, and DirectTV says it’s only the beginning. The company plans to add more incentives as time goes on.
CMO Vince Torres stated, “DIRECTV PERKS membership is another way to showcase our commitment to rewarding customers and reinforce our appreciation for their loyalty.”
Current and new DirectTV subscribers can opt into the DIRECTV PERKS program here.
Accolite and Bounteous Partner To Enhance the End-To-End Digital Experience
Premier digital transformation service provider Accolite Digital and Bounteous, a digital innovation consultancy firm, have partnered to enhance the end-to-end experience for clients. The new Chicago-based company will have satellite offices across the U.S., Europe, and Asia, facilitating employment for 5,000 people.
The company will provide innovative AI & Data, Customer Experience &Martech, Cloud, Project Engineering, and Digital Commerce solutions for 300-plus high-growth and Fortune 1,000 clients. The merger will position the company as a leading digital transformation consulting firm.
The new enterprise will be spearheaded by Keith Schwartz as CEO and Leela Kaza as Co-CEO. With certified teams, the leaders will work to empower businesses across the globe to remain competitive in an evolving digital landscape.
Kaza, Accolite’s founder explained, “As customer demands become increasingly complex, businesses need a technology partner who can see the bigger picture and deliver solutions that help them win in their category. With the digital innovation mastery of Bounteous combined with Accolite’s digital engineering expertise and talent across North America, EMEA, and APAC, we are uniquely positioned to empower our clients to create extraordinary customer experiences that inspire genuine brand appreciation and long-term loyalty. This combination also fulfills our stated goal of becoming one of the top digital engineering firms in the world.”
Schwartz, CEO and co-founder of Bounteous added, “Together, we are reshaping the landscape of digital transformation and helping businesses adapt and succeed in the age of the connected customer.”
You can learn more about the merger here.
Culinary Leader Crumbl Debuts Apple Vision Pro App
What can be better than freshly baked and delivered Crumbl cookies? How about a 3D app that produces high-quality imagery so amazing you can almost smell and taste every morsel before you even have your cookies in hand?
That’s exactly what Crumbl cookie foodies will get now that the gourmet cookie chain has launched an app to work with the Apple Vision Pro.
The mixed reality headset can streamline order flows and provide an immediate, unparalleled immersive experience to fans of Crumbl’s scrumptious and mouth-watering famous cookies, which include fan-favorites like Birthday, Strawberry Cheesecake, Cake Batter, Classic Pink Sugar, and Triple Chocolate Chip cookies.
Even if users don’t have a headset, they can still interact with the mobile app on Apple Vision Pro by using their voices, eyes, and hands.
Crumbl boasts they’re the first food app to be supported by Apple’s Vision Pro. On the Crumbl app, a user can select a cookie with their eyes and track it towards Crumbl’s iconic pink box. The app’s simple interface also has autofill options that minimize typing and accelerate the ordering process.

Founder and CEO of Crumbl, Jason McGowan says, “Our new app is a game-changer, designed with our customers in mind. I’m thrilled for them to experience its convenience and efficiency firsthand.”
Learn more about Crumbl’s loyalty program here.

Read More on Trends, Updates, and Industry Leaders
Original Article Links:
DirecTV launches rewards program for satellite, Internet subscribers
Accolite and Bounteous Join Forces, Forming Global Leader in Digital Transformation Services
Crumbl Cookies launches an app for Apple’s Vision Pro headset


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