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Loyalty360 Reads: Earning Beans for Personalized Rewards, Southeastern Grocers Celebrates Multiple 2



A Rewards App with a Bean on Top 

Java lovers seeking great coffee, friendly servers, and unique flavors “with a bean on top” have even more to look forward to in 2024. The Human Bean updated its Rewards App, and customers can earn “beans” on purchases at franchise locations. The three-tiered program allows members to earn rewards based on spend and tier level — Silver, Gold, or Platinum.  

“As we continue to grow and expand across the U.S., it’s important to us to listen to our customers and learn how we can better serve them,” says Christine Dalrymple, Vice President of Strategic Initiatives at The Human Bean. “This new app is one of the ways we’re doing that. We’ve simplified and strengthened our Rewards program so that customers will earn rewards faster and more frequently.”  

App users are recognized on their birthdays with free birthday drinks, and earned points allow Rewards members to redeem for gift cards. Special promotions are offered via the app throughout the year. 

Learn more about the new rewards app at: https://thehumanbean.com/pages/rewards-app  


A Year of Success Celebrated at Southeastern Grocers 

Southeastern Grocers Inc. (SEG) has much to celebrate as it exits 2023 and enters 2024. The company counting Fresco y Más, Harveys Supermarket, and Winn-Dixie grocery stores under its umbrella, engaged in 17 store remodels, opened two new Winn-Dixies, introduced multiple new items for shoppers — including the company’s “Own Brand” products, and expanded online shopping services and curbside pickup at participating locations. Additionally, SEG and the SEG Gives Foundation provided $3.7M+ to over 1,300 community partners in efforts to alleviate hunger, provide support for emergency preparedness and disaster relief, and provide educational scholarships supporting families of fallen and disabled service members. Impactful donations were made to the American Cancer Society and pediatric care facilities, among other organizations and initiatives serving local communities. 

“Reflecting on the remarkable journey we’ve taken over the past year, we are immensely grateful for the incredible dedication of our associates and the unwavering support of our loyal customers,” says Raymond Rhee, Chief People Officer for Southeastern Grocers. “Throughout 2023, we celebrated many WINNs as we worked together to improve our stores, support our neighbors, and lend a helping hand to community members in need. As we turn the page on a new chapter in 2024, we look forward to another year of nourishing communities and fostering genuine connections — both inside and outside of our neighborhood stores.”  

Multiple awards and recognitions were received by SEG in 2023, including Forbes’ list of Best Brands for Social Impact, Newsweek’s America’s Greatest Workplaces, Fortune’s Best Workplaces in Retail, and many more. 

Learn more about the SEG Gives Foundation here: https://www.segrocers.com/community  


Chipotle Engages Athletes Online with Customized Challenges through Strava’s Digital Community 

A partnership with Strava will allow Chipotle Mexican Grill to connect with 120M+ athletes in the online digital community. Customized challenges set by Chipotle on the platform are designed to engage, tempt, and reward athletes with healthy Lifestyle Bowls, from the brand’s Balanced Macros Bowl to its Keto Salad Bowl, High Protein Bowl, and more. 

“We know getting through January is always the hardest hill to climb on the journey toward health and wellness goals. With the help of challenges on the Strava platform and our curated Lifestyle Bowls, we are giving our fans the right tools to sustain healthy habits and win in 2024,” says Chris Brandt, Chief Brand Officer, Chipotle.  

Chipotle will create “Chipotle segments” and Strava athletes can engage in friendly competition on leaderboards within the online community. Segments representing New York, Los Angeles, Chicago, Washington D.C., Denver, and Columbus, Ohio, now allow athletes the opportunity to earn a year of free Lifestyle Bowls.  

Learn more about the “Chipotle Segment Challenge Series” Contest at: https://www.chipotle.com/strava-segment-challenge  


Read More on Trends, Updates, and Industry Leaders   


Original Article Links:   

New Rewards App & “Bean-efits” at The Human Bean 

Southeastern Grocers celebrates exemplary service in 2023 and $3.7M in donations to fuel local communities in need 



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