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Loyalty360 Reads: February 10 | Marriott Launches Enhanced Bonvoy 3.0 Loyalty App; Jeep’s New Digita

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Marriott International Launches Enhanced Bonvoy 3.0 Loyalty App
Easier and faster access to Mobile Key and more one-touch functionality are some of the improvements rolled out by Marriott International in a relaunched Marriott Bonvoy smartphone and tablet app.

The Marriott Bonvoy 3.0 app now features recent expansions to the company’s portfolio including Homes & Villas by Marriott International, co-working through Marriott Bonvoy’s day, stay and play passes along with new tours and activities.

“Through tailored, displayed offers, members can learn how to earn hundreds of thousands of points just by booking stays, or going about their daily lives’ grocery shopping, ordering takeout or buying items for their home,” says Leigh Zarelli, Marriott International Senior Vice President, Digital.
Jeep Launches New Digital Video Commencing the Next 80 Years of the Iconic Brand
The Jeep brand continues on its path of adventure with the launch of a new :84 digital video "The Road Ahead." The video provides a connection between the 2021 Big Game Jeep campaign "The Middle" and Jeep.com/the-road-ahead, celebrating 80 years of the iconic Jeep brand and showcasing how it continues to blaze trails into the next 80 years.

"As we celebrate Jeep's 80th anniversary this year and look to the future, 'The Road Ahead' illustrates how we are proudly building on our rich heritage as we commit to making Jeep the greenest SUV brand," said Christian Meunier, Global President, Jeep Brand, Stellantis. "All Jeep models will carry an electrified option in the next few years and will take green and 4×4 technology to the next level."
Instacart and Family Dollar Partner to Launch National Same-day Delivery
Instacart announced a new national partnership with Family Dollar to deliver from more than 6,000 stores across the U.S. With this new partnership, customers now have access to same-day delivery of Family Dollar's broad and affordable selection of household goods, pantry and baby essentials, electronics, office and school supplies, personal care items, and more in as fast as an hour. This expansion builds on the companies' successful 275-store pilot that initially launched in late-2020.

"Customers rely on Instacart to get all the groceries and goods they need delivered to their door safely and conveniently. Whether stocking up the fridge or pantry, enhancing a home office or virtual school space, or buying everyday at-home essentials, we know value and affordability are top of mind for people across the country," said Chris Rogers, Vice President of Retail at Instacart.
Rewarding in Stock Ownership Can Drive 33% Greater Lifetime Value
Bumped released data from their two-year pilot study that shows the impact stock rewards can have on user behavior. The data indicates an owner drives 33% more lifetime value than a customer does.

The Bumped pilot ran for two years and rewarded over 13,000 US consumers in fractional stock rewards when they spent at more than 80 brands. Once rewarded in stock by a brand, the average Bumped user showed a 43 percent increase in monthly spending, with a 1.5x increase in monthly visits to brands that rewarded them in stock when they purchased. The average reward-spend-ROI across all 80 brands was 23x.

Customer Lifetime Value is nuanced and personalized to every brand, Bumped creates a Lifetime Value by looking at 2+ years of consumer transaction history, calculating a pre-stock reward value, and comparing it against the same calculation applied to post-stock reward behaviors.

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