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Loyalty360 Reads: Fubo Launches Investor Loyalty Program, 7-Eleven Puts ‘Brands with Heart’ in Store



Sports Streamer Fubo Launches Investor Loyalty Program  

The live sports streaming service Fubo this week launched a loyalty program for its investors. The tiered program offers rewards based on the number of shares owned. Shareholder loyalty firm TiiCKER provides the tech platform for the Fubo program.   

“Engaging with Fubo shareholders is a priority as they are often our most passionate ambassadors,” said David Gandler, Co-founder and CEO at Fubo. “Our new partnership with TiiCKER will easily enable our shareholders to experience and participate in Fubo on a deeper level.”  

Fubo investors who join the program will receive 20% off one month of Fubo service. For a limited time, shareholders can beta test new platform features before public release. The company also plans to offer exclusive discounts at the Fubo online store.    

The Fubo streaming service is currently available the U.S., Canada, Spain, and France.  

7-Eleven Selects ‘Brands with Heart’ for Store Testing  

The world’s largest convenience store chain is putting purpose-driven brands on shelves nationwide. All 49 brands in this week’s 7-Eleven Brands with Heart™ showcase were selected to test their products at 7-Eleven, Speedway, and Stripes locations across the U.S. The brands will also receive business mentoring from 7-Eleven leadership. Brands with Heart recognizes up-and-coming brands that make a positive impact on society.  

"We believe our role as a leading retailer goes beyond simply providing innovative products to our customers — it's about making a lasting difference in the communities we serve," Marissa Jarratt, 7-Eleven Executive Vice President, Chief Marketing & Sustainability Officer. "This year, for the first time ever, every one of our Brands with Heart participants demonstrates a purpose-driven element, bringing us one step closer to achieving this goal.”  

Participating brands include Mazcla plant-based snacks, Doughp cookie dough, Scout sustainably sourced seafood, and Equitea organic green tea.  


Schnucks Pilots New Rewards App in Indiana  

This week the grocery chain Schnucks released a new mobile app to enhance reward opportunities for its loyalty members. Co-branded with the digital marketplace Upside, the app gives Schnucks Rewards members access to discounts on gas and dining from local retailers. Members will receive Schnucks reward points upon redeeming the offers. The app is currently active at seven Schnucks locations in Evansville, IN.   

Schnucks has partnered with Upside, which connects shoppers with deals at physical retailers, on various savings offers since 2021. The partnership has generated more than $90 in sales for the retailer and $20 million in profit.  

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