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Loyalty360 Reads: January 11: Timberland Launches Timberloop™ Take-Back Program, General Motors Intr




Timberland Gives Worn Items New Life Through Timberloop™ Take-Back Program
Timberland joins the growing number of apparel brands extending the life of their products with the launch of its Timberloop™ product take-back program. Available both online and in stores across the U.S., customers can now return any used Timberland® footwear, clothing, or accessories so they can be given a new life. Returned products will either be disassembled — for as many parts as possible to be reused, recycled/upcycled into new products — or refurbished for sale on a dedicated website launching later this spring.

Timberloop enables Timberland and its community to work together to "close the loop," keeping products and materials in circulation for as long as possible — critical to the company meeting its goal for 100 percent of its products to be designed for full circularity by 2030.

The My G.M. Rewards Loyalty Program Expands Rewards for Chevrolet, Buick, GMC, and Cadillac Owners
General Motors has launched the all-new My G.M. Rewards loyalty program for Chevrolet, Buick, GMC, and Cadillac customers, featuring three membership tiers and new ways to redeem, unlocking a new world of appreciation for rewards members. My G.M. Rewards is the most comprehensive Automotive Loyalty program for members. This week also marks the launch of the all-new My G.M. Rewards Card, in collaboration with Marcus by Goldman Sachs and Mastercard.

"For six consecutive years G.M. has been recognized as having the Highest Overall Manufacturer Loyalty by IHS Markit1, driving us to create an all-new My G.M. Rewards that greatly enhances the ownership experience," said Julie Heisel, director of G.M. Rewards and GM Card. "The new My G.M. Rewards is a big win for our customers with more ways to earn and redeem points, including premium tiers of membership with exclusive offers and opportunities."

TGI Fridays Develops To-Go Focused 'Fridays on the Fly' Concept
This week, TGI Fridays announced the launch of Fridays on the Fly, a 2,500-square-foot delivery and to-go focused concept geared at penetrating markets inside and outside the U.S.

"The pandemic has really become an enabler," said CEO Ray Blanchette. "What always inhibited growth of smaller footprints was people still want to eat on Friday and Saturday night at 7 o'clock, so if you don't have the capacity to handle them, it's hard to get to your average unit volume. The pandemic changed all that. Now that 30 percent of revenue comes away from restaurant, we can actually do both."

The first Fridays on the Fly is under construction, although Blanchette did not indicate in which market or how many the company planned to open.


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