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Loyalty360 Reads: January 12: Norwegian Cruise Line Revamps Latitudes Rewards Program, Schnucks Rewa

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Norwegian Cruise Line Revamps Latitudes Rewards Program, Adds New Level
Cruisers sailing on Norwegian Cruise Line can advance through the company's Latitudes Rewards Program faster after the company revamped the loyalty program to reduce the number of points required for each level. The cruise line also added a new higher-level tier that includes perks such as a one-time free cabin upgrade.

"Today, we're announcing the enhancement of our Latitudes Rewards Program for cruisers, featuring a redesigned tier structure to make achieving the next status easier than ever before and a whole host of new benefits," the line said in a media statement.

Latitudes now includes seven tiers, including a brand-new Diamond status that precedes the Ambassador level. Additionally, the line replaced the Platinum Plus tier with Sapphire and reduced the number of points needed to reach most of the tiers. The only levels that remain the same are Bronze, which requires one point, and Ambassador, which takes 700+ points.
Papa John's Promotes Anne Fischer to Chief Marketing and Digital Officer
Papa John's announced the promotion of Anne Fischer to Chief Marketing and Digital Officer. Fischer will expand her responsibilities to include brand and advertising; media and field activation; and menu strategy and product innovation, in addition to continuing to oversee customer experience.

Fischer joined Papa Johns in 2015 as Senior Director, Digital Marketing, and most recently served as Senior Vice President, Customer Experience. Over the last seven years, Fischer and her team helped drive the growth of Papa John's aggregator partnerships and played a critical role in doubling the company's loyalty program, Papa Rewards, since 2019.
Schnucks, Spoon Guru Reward Shoppers' Healthy Purchases
Schnuck Markets Inc. has joined forces with AI nutrition technology company Spoon Guru to develop and launch an exclusive new healthy eating platform. Good For You aims to help customers make healthy choices by using a set of nutrition guidelines to identify products, including fruits, vegetables, lean proteins and whole grains, and low in added sugar and saturated fat, to help shoppers eat more healthfully.

Introduced on January 1, 2022, the platform is free to all Schnucks Rewards members. Shoppers who opt into the program will be entered into a sweepstakes to win Schnucks Rewards Points and gain access to a fitness library and wellness tips through the Schnucks Rewards app.

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