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Loyalty360 Reads: January 13: AMC Looks to Convert Movie Theaters into Virtual Concert Venues, Sleep




Sleep Number Ranks Highest in Brand Trust, Lifestory Research Reports
Among the 11 most popular mattress brands, Sleep Number is the most trusted brand in the America's Most Trusted® Study released this week. According to the Lifestory Research 2022 America's Most Trusted Study, brand trust is a purchase driver among people searching for a new mattress, and Sleep Number is the brand people trust the most.

In the Lifestory Research 2022 America's Most Trusted® Study, 6,597 people were surveyed and asked their opinions of mattress brands. In the Lifestory Research 2022 America's Most Trusted® study, consumers evaluate several brand equity metrics to understand brand trust. Sleep Number obtained the highest Net Trust Quotient score (111.8) among shoppers and earned the #1 ranking in the 2022 Lifestory Research America's Most Trusted® study.
AMC Wants to Turn Its Movie Theaters into Virtual Concert Venues
With dozens of artists pivoting to livestreamed concerts since 2020, virtual concert platform AmazeVR announced in a press release that it has closed a $15 million bridge funding round ahead of plans to outfit AMC Movie Theatres with its suite of experiential virtual reality (VR) tech, turning them into small concert halls.

"This first-ever VR concert tour springs from years of R&D that resulted in proprietary 9K cameras and in software that can automate complex Unreal Engine-based visual effects and run more than 100 headsets at a time," AmazeVR said in the release. "Using this technology, the company plans to scale its content creation, releasing new VR concert experiences weekly by 2024 to both in-theater and at-home viewers.

AmazeVR co-CEO Ernest Lee added in the release that the new bridge funding "puts us in an ideal position to take full advantage of VR and the metaverse's growing popularity, as we deliver breathtaking VR concerts from major artists, first to theaters, then to homes worldwide."
JCPenney Taps New Executives to Lead Technology and Digital Organizations
JCPenney has announced two executive appointments to fortify the company's e-commerce and omnichannel investments.

Sharmeelee Bala has been named chief information officer (CIO). She will assume responsibility for the information technology (IT) organization and global technology systems that power its stores, operational centers, supply chain, and corporate functions. Bala will lead the development of solutions to unite JCPenney's physical assets with its evolving digital footprint.

Katie Mullen becomes JCPenney's chief digital and transformation officer (CDO). Mullen will lead the growth of the e-commerce business, including jcp.com, as JCPenney reimagines how consumers experience JCPenney no matter when, where, and how they want to shop. Mullen will also be responsible for driving enterprise strategy and the company's transformation agenda.

"With a strong balance sheet and unique products and services backed by our iconic American brand, JCPenney is a destination for best-in-class talent like Sharmeelee and Katie," said Marc Rosen, chief executive officer. "Sharmeelee and Katie will be invaluable partners as we move forward with our digital journey and transform the business through technology and innovation."


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