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Loyalty360 Reads: July 9 | Kum & Go Expands Urban Store Concept, Corner Bakery Launches New Loyalty

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Loyalty Programs
Corner Bakery Launches New Loyalty Program
Corner Bakery has announced the launch of a new loyalty program where members can earn rewards for ordering catering, dine-in, online, or through the new app, for pickup or delivery. For every $1 spent in-café, online, or through the app, members of the program will receive five points towards unlocking the next tier.
“We know our guests have been wanting a convenient way to order their Corner Bakery favorites and earn rewards for their purchases,” says Donna Josephson, senior vice president and chief marketing officer of Corner Bakery, in the above QSR Magazine article. “Our new rewards program gives two ways to earn when you enjoy Corner Bakery and offers guests the ability to order online for pick up or delivery, earn rewards with each delicious order and unlock membership benefits. There are several new perks in this program, so we encourage our loyal fans to check it out. Plus, new members get $5 off their next purchase just for joining. We are excited to offer an enhanced Corner Bakery experience for our guests while rewarding them for their loyalty!”
7-Eleven Offers Seven Free Cups of Coffee to Loyalty Members
7-Eleven has announced a new promotion for 7Rewards members. Starting now and running through August 9, if the 7Rewards member downloads the 7-Eleven app, then they can get seven cups of coffee for free. According to the above Orlando Sentinel article, it’s seven free drinks of any size in fact, not just coffee.
After the promotion’s end, 7Rewards members get any size coffee for just a dollar or any Big Gulp for 49 cents.
Kum & Go Expanding Urban Store Concept
Kum & Go has announced it is expanding its urban store concept after opening its first in May. It plans to open stores in multiple locations, including Denver. These locations will highlight healthier food options including grab-and-go offerings. Though, it will not offer food service items like a roller grill.
The walkup locations will also offer compostable silverware and food containers made from recycled materials. "We see this as a very upscale convenience store," Niki DePhillips said, senior vice president of store development for the retailer, in the above Convenience Store News article.
Walmart’s Amazon Prime Competitor Will Launch in July
According to a Recode article, Walmart will launch its Amazon Prime competitor later this month, titled Walmart+. The program will cost $98 a year and include perk such as same-day delivery of groceries as well as general merchandise, discounts on gas at Walmart’s fuel stations, and access to product deals early.
According to the above article, “Walmart also has plans to add video entertainment components to the program, though the details of this remain unclear. This week, Walmart is unveiling an online family entertainment program called CAMP by Walmart, in partnership with the retail startup CAMP and the online video technology firm Eko. This video content, featuring celebrities like Neil Patrick Harris, Drew Barrymore, and LeBron James, will be free to all Walmart app users this summer. But the program could point to a future where similar programming is gated off for Walmart+ members. Walmart has also considered partnering with big media companies on video content perks.”
‘The Anxiety Is So High’: Going Back to School Won’t Look the Same This Year. Here’s What It Means for Retail
According to a CNBC article, 66 percent of parents are anxious about sending their children back to school. Due to this, parents have started wondering about possible safety precautions at schools as well as what to do about spending, pertaining to spending more on virtual learning or in-school learning.
“The anxiety is so high,” said Rod Sides, the vice president of Deloitte’s retail and distribution practice, in the above CNBC article. “There has to be something to relieve the anxiety.” 

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