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Loyalty360 Reads: June 9 | IHG Rewards Club Introduces Dynamic Rewards Nights Around the World, Nike




Loyalty Programs
Hy-Vee KidsFit Launches Find Your Smile Campaign to Help Keep Health and Wellness Fun for Families Throughout the Summer
Hy-Vee has announced its KidsFit at home daily programming to the Find Your Smile campaign to help families to be healthy and well during the summer. The Find Your Smile challenge workbooks were mailed to current Hy-Vee KidsFit Club members and can also be found at a Hy-Vee store.
According to the Hy-Vee press release, “Once you’ve received your challenge workbook, simply submit your entry for each of the eight dimensions of wellness challenges following the rules inside the workbook for the chance to win Hy-Vee One Step products for yourself and trees to be planted in your community provided by the Arbor Day Foundation. Three winners will be selected based on effort, creativity, aesthetics, and execution. Entries must be submitted by Aug. 31, 2020.”
Uber Rewards is Eliminating a Key Redemption Option
Uber has announced it is getting rid of the $5 Uber Cash reward option after the current rewards cycle ends.
According to the above article in the Points Guy, “An Uber spokesperson reached out to TPG to clarify that this decision was not tied to the company’s financial position and provided the following statement: “After thoughtful consideration, we made the decision to sunset the $5 Uber Cash benefit in the U.S. starting in late 2019. Users told us that Uber Cash was a less popular option for every 500 points earned and that they wanted more choice, which is why we expanded to include ride and Eats discounts, partner benefits like access to Apple News, free food items, and a large focus on donations per these challenging times. We remain committed to Uber Rewards and recognizing riders for choosing our service.”
IHG Rewards Club Introduces Dynamic Reward Nights Around the World
InterContinental Hotels Group has announced it will be expanding dynamically priced Dynamic Rewards to even more countries after launching in the greater China region last month. This program update will also mean the number of points required for members to redeem a Rewards Night will now flex up and down, just like cash rates for room bookings.
According to the above FTN News article, “Points remained flat to 2019-point amounts or were lowered for the next 50 weeks of stay dates. More than 65 percent of hotels in Greater China rolled out with a reduction of point amounts due to Dynamic Reward Nights, with some hotels were lowered up to 30,000 points from their previous point amounts.”
Mobile Payment
Google and Walmart Establish Dominance in India’s Mobile Payments Market as WhatsApp Pay Struggles to Launch
According to Tech Crunch, Google’s Google Pay and Walmart’s PhonePe have established dominance in India on mobile payment markets. While Google Pay and PhonePe had 75 million users and 60 million, respectively, SoftBank-backed Paytm had only 30 million transacting users.  
“We are the company that cherishes innovation and technology that can transform the lives of millions. We understand the importance of financial technology, and for this very reason, we have always been the champion and supporter of UPI. We, however, launched it on Paytm later than our peers because it took a little longer for us to get the approval to start UPI based services,” a spokesperson said in the above Tech Crunch article.
Nike Fintech Partnership Offers Rewards on Crypto Purchases
Nike has announced a partnership with Plutus, which is a London-based startup challenger bank that will earn those that use the Plutus Visa Card three percent cash back on any online purchases with Nike.
CPO of Plutus, Minyi Soon explained that in the above Fintech Magazine article, “You can purchase products such as the Nike Air Max ‘90s, customize then using the Nike By You website, and receive up to 9% cashback on top of the 3% crypto back for your purchase, which appears in your Plutus account.”


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