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Loyalty360 Reads: March 12 | American Airlines Taps Rewards To Raise $7.5B; Lego Plans Hiring Spree

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American Airlines Taps Rewards Program To Help Raise $7.5 Billion
PYMNTS.com says American Airlines is planning to use its frequent flier rewards program to help fund a portion of the $7.5 billion the company is looking to raise, The Wall Street Journal reported on Monday (March 8).

The air carrier said it was going to get a $2.5 billion term loan using its rewards program, AAdvantage, as collateral for the financing. American is also planning to issue $5 billion in bonds. The airline indicated that it would use the funds raised to pay back a $7.5 billion secured loan borrowed under the COVID-19 pandemic’s CARES Act. American Airlines said in January that it had used $550 million under that loan, per the WSJ.
Lego Plans Hiring Spree For Digital Growth Drive
The BBC says that Danish toy giant Lego plans to recruit hundreds of computer experts in the UK, Denmark and China to expand its digital games and online sales operation. In 2020, the company saw its fastest sales growth in five years, helped by locked-down families buying bigger Lego sets they could make together.

But a new Super Mario set, which blends physical bricks with online games, has been one of the biggest launches ever. Boss Niels Christiansen told the BBC Lego would speed up its digital plans. The company has just released Lego VIDIYO, a partnership with Universal Music, which allows children to make their own music videos with special effects and filters.

"For the past two years we've made large-scale investments in initiatives designed to support long-term growth," the Lego chief executive said.
Report Says T-Mobile To Share Customers' Data With Advertisers Unless They Opt Out
The Wall Street Journal says T-Mobile will start sharing customers’ web and mobile app data with companies for third-party advertising next month unless users opt-out, it said in a recent privacy policy update.  T-Mobile’s update will go into place April 26 and it will allow information the provider learns about users from their web and device usage to be used for targeted advertising.

The company’s privacy policy was updated last month, but The Wall Street Journal first reported on the update Tuesday.
Dunkin’ To Debut First Stores On The Las Vegas Strip
Dunkin’ announced the debut of its first stores on the Las Vegas Strip, opening two restaurant locations at Caesars Entertainment’s The LINQ Hotel + Experience. Dunkin’ will celebrate its grand opening of both stores in April 2021.

There are two walk-up locations: one located off the Strip-facing side of The LINQ and the second next to the CAESARS FORUM entrance inside on the casino level. Both stores will feature Dunkin’s new “Next Generation” store image.
Breitling Launches Subscription Program Offering Refurbished Timepieces
LuixuryDaily.com reports that Swiss watchmaker Breitling is introducing a new program where consumers can select and enjoy three different Breitling timepieces over a year in its latest circularity push.

With #BreitlingSelect, participants will be able to select three different watches to wear in a rotation during a set period. The watches in the program will come from a selected assortment of fully refurbished timepieces, with the collection arriving as many luxury brands are considering the sustainability and circularity of its goods.

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