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Loyalty360 Reads: March 5 | Dunkin’ Announces Free Donut Fridays, Spotify Builds a Music Experience




Dunkin’ Announces Free Donut Fridays
Dunkin’ recently announced Free Donut Fridays for members of its DD Perks Rewards Program, offering a free donut with the purchase of any beverage every Friday in March. “We’re so excited to offer Free Donut Fridays to give all of our DD Perks members – new and existing – an extra special sweet treat as they head into spring,” said Stephanie Meltzer-Paul, VP of Digital and Loyalty Marketing, Dunkin’ U.S. “We’re always looking for new ways to show our appreciation to Dunkin’ fans and our DD Perks Rewards Program allows us celebrate them with fun and exclusive offers throughout the year.”
Corporate Social Responsibility
Yum! Brands Continues Climate Change Progress, Moves Corporates Office to Green Power and Reduces Plastic Waste
Yum! Brands recently announced plans to move its corporate offices to renewable energy, sustainable packaging, and to intensify action on plastic waste. “At Yum!, we believe that our iconic, global brands have a responsibility to make a positive impact on the environment in partnership with our franchisees and suppliers,” David Gibbs, Yum! Brands CEO, said in a release. “We’ve made strong progress over the years when it comes to our sustainability agenda and see renewable energy to reduce our carbon emissions as another important step on this journey.”
Customer Experience
Spotify Builds a Music Experience for Children
“A new version of the Spotify experience greets the user by name, plus a friendly ‘Hi!’ It is a simple touch befitting Spotify Kids, a version of the music-streaming app for children between the ages of 3 and 12 that is now being tested in the U.K., Sweden, Denmark, Australia and New Zealand,” an article from The Wall Street Journal states. “Spotify Technology SA describes the app, available for no additional fee to Spotify Premium Family members, as a ‘playground of sound’.”
Mastercard and Diane von Furstenberg Partner to Deliver Curated Shopping Experience for Consumers and Insights for Store Associates
Mastercard and Diane von Furstenberg recently announced a partnership aimed at enhancing the in-store experience for consumers and delivering insights to store associates through technology that provides product recommendations, store performance analytics, and digital discovery and engagement through QR codes. “The effort will also encompass a shared focus on women’s empowerment through both the DVF InCharge platform and the Mastercard Her Ideas Start Something Priceless initiative,” according to a press release.
Converting text to images for product discovery
“Generative adversarial networks (GANs), which were first introduced in 2014, have proven remarkably successful at generating synthetic images. A GAN consists of two networks, one that tries to produce convincing fakes, and one that tries to distinguish fakes from real examples. The two networks are trained together, and the competition between them can converge quickly on a useful generative model,” an Amazon blog post states. “In a paper that was accepted to IEEE’s Winter Conference on Applications of Computer Vision, we describe a new use of GANs to generate examples of clothing that match textual product descriptions. The idea is that a shopper could use a visual guide to refine a text query until it reliably retrieved the product for which she or he was looking.”


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