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Episode 119 – (Interview) with Sheila Butler – Founder and CMO of Butler Marketing Group admin
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Episode 118 (Interview) with Dan Kustelski – Co-Founder of Chalkline admin
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Episode 117 (Interview) with Len Covello – CTO of Engage People admin
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Episode 116 – (Interview) with Lee-Ann Johnston – Founder of AffiliateINSIDER admin
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Episode 115 – (Interview) with John Bertino – Owner and Founder of The Agency Guide admin
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Episode 114 – (Interview) With Nick Ewen – Director of Content for The Points Guy admin
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Episode 110 – (Interview) with Zachary Slingsby – Founder of Human Factor Media admin
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Episode 108 (Interview) with John Nantz – Founder and Strategy Consultant at Redwood Advisors admin
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Episode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr Design admin
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Episode 106 (Interview) With Brandon Ehrhardt – Senior Director of Partner Programs at Expedia Group admin
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Nepal Airlines Adds New Technology Partner Hitit
Nepal Airlines recently partnered with Hitit’s passenger service system solutions to realize its digital transformation. Hitit provides Nepal Airlines a flexible airline PSS solution with its ability to transform together with the industry, grow alongside its partners, and help them maximize customer experience.
Nevra Onursal Karaagac, CMO at Hitit, said: "The conditions brought about by the pandemic have pushed airline companies to boost their technological capability. The impact of these conditions necessitated a new world order in the airline industry, increasing the importance of quality aviation software.”
El Pollo Loco New Product Launch Social Media Success
El Pollo Loco launched a successful social media campaign to announce its LTO Shredded Beef Birria. One of the main platforms El Pollo targeted was TikTok, tapping multiple influencers to reach a wide audience. The campaign received more than 21 million social media impressions and spawned thousands of pieces of organic, user-generated content by customers.
Said CEO Larry Roberts, “Not only did we increase our marketing spend on social media, we created new, unique content across the major social media platforms, enabling us to send targeted messages to various user groups, particularly to our younger consumers.”
The brand said it is continuing to invest in loyalty, delivery, and digital marketing platforms to improve user experience.
Wawa Extends Fuel Discount for Rewards Members
Wawa has extended its mobile app fuel discount for Wawa Rewards members. Members who use the Wawa app on their phone to activate a fuel pump and pay at any Wawa fuel store will receive a discount of 15 cents per gallon every time they fuel up during the designated time period.
According to Wawa, the program has been very successful thus far, with more than a quarter-million Rewards members already having taken advantage of this discount. In addition, Wawa Rewards members earn rewards for everyday purchases on Wawa offerings. Throughout the year, Wawa also gives out surprise bonus rewards including fuel discounts, to Wawa Rewards members.
Taco John’s Launches New Loyalty Program Taco John’s recently launched a new customer loyalty program. Loyalty members on the Taco John’s App will now benefit from an all-new points-based program, aptly named […]
