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Loyalty360 Reads: May 2: Shell Adds Partners To Rewards Program, Flexa Digital Currency Payments, an




Shell Fuel Rewards Adds Partners Bank of America and Advance Auto Parts

PDI has added Bank of America and Advance Auto Parts to the Shell Fuel Rewards program. They join existing brands such as T-Mobile, AAA, Stop and Shop, Giant, Dunkin', and Planet Fitness to create one of the largest and broadest lists of options for consumers in the industry.

Said Greg Lemen, Director Loyalty Partnerships and New Business Development for Shell Retail US, "Our loyal Shell customers have the opportunity to not only save at the pump and inside the store but maximize their benefits with the household name brands they already use."

The Fuel Rewards program at Shell was also named the top Loyalty Program in the Gas and Convenience category of the 2021 Loyalty Report™ by Bond Brand Loyalty.

"PDI is continuously looking to add value to the Fuel Rewards program with new brands and new ways to save," said Bobby Spence, Vice President and General Manager for Fuel Rewards at PDI.

Flexa Introduces Flexa Payments for Instant Digital Currency
Flexa pure-digital payments network introduced Flexa Payments, a new set of tools for merchants to accept 99 different digital currencies from any app or wallet. With Flexa Payments, merchants can accept digital currency anywhere they currently receive payments. For customers, the interface allows for seamless selection of the correct network and asset for any app.

Flexa's solutions enable support across all of Flexa's existing ecommerce apps and plug-ins, and will roll out to existing point-of-sale partnerships, including InComm Payments, Blackhawk Network, Citcon, GK, Rooam and more.

Flexa Payments provide instant on-chain payment acceptance over Bitcoin, Bitcoin Cash, Cardano, Celo, Dogecoin, Ethereum, the Lightning Network, Litecoin, Polygon, Solana Pay, Tezos, and Zcash. The new tools provide every merchant complete protection from fraud and payment risk.

Flexa Payments offers a seamless checkout experience when paired with a Flexa-enabled wallet app, which includes eight new wallets from leading developers.

Walmart Offers Fuel Discounts to Subscription Service
Walmart+ members will be able to save up to 10 cents per gallon at more than 14,000 gas stations. The retailer already offered a fuel discount, but it has doubled the savings and increased the eligible gas stations more than sixfold through a partnership with Exxon Mobil.

The Walmart+ subscription service was launched to expand e-commerce and encourage customers to boost in-store and online spending. Members receive free online shipping, free grocery deliveries, prescription discounts and other benefits.

Says Chris Cracchiolo, senior vice president and general manager of the subscription service Walmart+, “We know Walmart+ customers are more loyal to Walmart. They transact with us more frequently and spend more on average than nonmembers, and that behavior is really because we’ve developed that trust and they see value in the program.”


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