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Loyalty360 Reads: May 22 | Noodles & Company Leans on Loyalty Program, MasterCard Focuses on Digital




Data and Privacy
Facebook to Pay $9 Million Penalty to Settle Competition Bureau Concerns About Misleading Privacy Claims
Facebook will pay $9 million after the Competition Bureau in Canada found it had made false and misleading claims about the privacy of Canadians' personal information on Facebook and Messenger. The social media site will also pay $500,000 to the Bureau for the cost of the investigation.
"Canadians expect and deserve the truth from businesses in the digital economy and claims about privacy are no exception," Matthew Boswell said, Commissioner of Competition, in the above article. "The Competition Bureau will not hesitate to crack down on any business that makes false or misleading claims to Canadians about how they use personal data, whether they are multinational corporations like Facebook or smaller companies."
Customer Experience
Camila Cabello Joins Mastercard Roster Creating Digital Priceless Experiences
Mastercard has announced a roster of brand ambassadors that will look to create an experience for at-home enjoyment. Some of the experiences planned are getting pitching pointers from former MLB pitchers David Cone and Tim Wakefield, acoustic sessions with Camila Cabello, and virtual cooking lessons from Chef Graham Elliott and Chef JJ Johnson. These are all featured on Mastercard's experiential lifestyle hub Priceless.com.
"At Mastercard, through our long-established Priceless experiences platform, we have both an opportunity and a responsibility to continue connecting consumers with their passions," said Raja Rajamannar, chief marketing, and communications officer, Mastercard in the above article. "We are adapting our traditional sponsorships, leveraging our partnerships, and creating new, digital ways of bringing once-in-a-lifetime moments into people's homes."
DoorDash Improves Pickup Process
DoorDash has announced it is making the pickup process easier for customers. The brand is doing that by allowing customers to opt-in to share their location data while the app is running, which will enable merchants to be alerted when the customer is approaching the store and let them have the order ready.
"During this time when social-distance measures are continuing to be enforced, we wanted to make sure customers weren't waiting for long at the curb for their order to be ready," DoorDash said in a blog post in the above QSR Magazine article.
Corporate Social Responsibility
Kroger Achieves New Zero Hunger | Zero Waste Milestones
Kroger has announced it has passed new milestones for its Zero Hunger | Zero Waste program. The brand surpassed its three-year goal of donating one billion meals by 2020, which keeps it on track for its goal of three billion meals donated by 2025. Also, the brand has accomplished 80 percent waste diversion, redirecting 2.3 million tons from landfills across the brand's 35 state and Washington D.C. footprint.
"Zero Hunger | Zero Waste addresses the disparity between hunger and food waste in America, a mission that has never been more relevant," said Rodney McMullen, Kroger's chairman and CEO, said in a Kroger press release. "We are pleased with our progress so far, but also recognize the monumental task still at hand. Kroger is determined to do even more to help our neighbors and communities secure a healthier, brighter future."
Loyalty Programs
Noodles & Company Leans on Loyalty Program During COVID-19 Crisis
According to an article in Nation's Restaurant News, Noodles & Company is leaning on its loyalty program during the pandemic. The brand is also creating special promotions specializing in helping people that are staying at home. The newest promotion is what they call the Tour de Noodles, which is where guests earn a free entrée after trying four different items from the brand's menu.


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