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Loyalty360 Reads: May 3: Wendy’s Corporate Responsibility Commitments, Preferred Hotels Partners wit




Wendy’s Advances Corporate Responsibility Commitments
Wendy’s released its 2021 Corporate Responsibility report, announcing its newly formalized Diversity, Equity and Inclusion goals and shares progress. In the report, the Company also details its Board of Directors' decision to tie executive compensation to Environmental, Social and Governance performance, with a portion of Company executives' 2022 incentive compensation linked to Wendy's achievements against its Food, People and Footprint goals.

Said Chief Corporate Affairs and Sustainability Officer Liliana Esposito, "We continue to work to meet the high expectations our stakeholders have for Wendy's through cross-functional collaboration across our System, which includes employees, franchisees, suppliers and industry partners."

Preferred Hotels & Resorts Partners with Virgin Hotels
Preferred Hotels & Resorts announced a new agreement adding Virgin Hotels to the Preferred brand portfolio. Inspired by a shared passion for personalized service along with dynamic, authentic programming, this alliance is designed to create greater global awareness of the Virgin Hotels brand and its growing portfolio.

“With great admiration for Sir Richard Branson’s track record of innovation and smart disruption, we are thrilled that Virgin Hotels has chosen Preferred Hotels & Resorts as its global brand partner,” said Lindsey Ueberroth, CEO of Preferred Hotels & Resorts.

Virgin Hotels properties will now have access to Preferred’s marketing and distribution solutions. While continuing to provide a distinctly personalized experience to travelers through Virgin Hotels’ preferences and loyalty program, The Know, all properties will also benefit from participation in I Prefer Hotel Rewards,  Preferred’s points-based guest loyalty program.

Hertz Partners with Amazon Web Services
Hertz announced a collaboration with Amazon Web Services to modernize and digitize the Hertz customer experience and key components of its new mobility platform including enhanced data analytics and vehicle telematics capabilities. The continued investment in cloud services is part of Hertz's ongoing commitment to lead in electrification, shared mobility and a digital-first customer experience.

Hertz's work with AWS will help the company create all-digital and EV-centric car rental experience. AWS technologies will also help Hertz enhance the customer experience by powering its vehicle telematics platform. These products will further enable a touchless car rental experience with contactless vehicle pickups and returns via the Hertz mobile app.

Additionally, Hertz will look to accelerate its cloud strategy and transition core infrastructure components from on-premises data centers to AWS. This will support its all-digital strategy and expand its use of services, including the AWS Marketplace, which will provide access to a variety of software and integrated technologies that will support many of the company's strategic IT priorities.


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