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Loyalty360 Reads: May 4: Dick’s Announces Resale Program, Popeyes Releases New Chicken Sandwich, and

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Dick’s Partners With Out&Back to Launch Resale Program
Dick’s Sporting Goods recently partnered with Out&Back to launch a resale program. Out&Back is an online platform that buys and sells new and used outdoor and adventure gear. The pilot program will initially launch at three Dick’s locations.

“Working with Out&Back to give people an opportunity to explore the outdoors and reduce our environmental footprint at the same time is a win-win,” said Peter Land, Chief Sustainability Officer at DICK’S Sporting Goods.
With the simple sell back tool, sellers can receive instant offers without the hassle of listing products individually. As part of all gear buy-backs, Out&Back and DICK’S will donate one percent of the value of offers given to sellers to 1% For The Planet, a charitable non-profit dedicated to funding diverse environmental organizations to protect the planet.

Popeyes Releases New Buffalo Ranch Chicken Sandwich
Popeyes announced it is back with another version of the viral Chicken Sandwich that dropped in 2019: the Buffalo Ranch Chicken Sandwich. Popeyes Rewards members will receive 150 bonus points when they order the new sandwich on the Popeyes App or on Popeyes.com.

For fans wanting early access to the reveal, the brand offered an exclusive chance to get their hands on the new mystery menu item at popeyesblinddrop.com. 25 winning fans got to taste the hype before the lines even begin while also receiving exclusive merch and a hype pass gift card to Popeyes.

McDonald’s Showcases Asian Pacific American Artists with WEBTOON Partnership
McDonald's USA has partnered with WEBTOON to showcase Asian Pacific American (APA) voices through a weekly comic series set in the digital comic book world called "Drawing on Heritage.”

Throughout the "Drawing on Heritage" series, APA artists share personal stories tied to their cultural identities, including ways to keep in touch with family abroad, experiencing a "lunchbox moment" when classmates reacted to traditional Asian school lunches, and even the role McDonald's played in their own upbringing. 

Additionally, McDonald's made its first foray into the metaverse by teaming up with OfflineTV to co-create an exclusive metaverse popup experience for fans unable to attend the in-person Los Angeles pop-up. McDonald's made another appearance in the metaverse when the company collaborated with Humberto Leon to create a virtual zodiac art collection for Lunar New Year. Through these innovative initiatives, McDonald's is leaning into technology to feed and foster the APA communities it serves.

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