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Loyalty360 Reads: May 4 | Kohl’s to Expand Electric Vehicle Charging Stations; 3 Ways to Build Custo

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Kohl’s to Expand Electric Vehicle Charging Stations for Sustainability Goals
Kohl’s and Volta Industries announced they will bring 100 electric vehicle (EV) charging stations to 50 additional Kohl’s stores this year, marrying Kohl's expansive customer reach with Volta’s electric vehicle charging experience. With this expansion, Kohl’s customers will have access to 275 charging stations at more than 150 Kohl’s locations across 22 states. Kohl’s store locations offering the convenience of EV charging can be found with the store locator tool on Kohls.com.

“Kohl’s has a number of sustainability goals that we seek to make progress against including climate change and the transition to a low-carbon transportation system,” said Steve Thomas, Kohl’s Chief Risk & Compliance Officer.

“These goals not only support environmentally conscious transportation solutions, but mark a reflection of the expectations that our associates, customers and communities have for our role in achieving long-term sustainability.”
 
3 Ways to Build Customer Loyalty and Trust
Tom Puthiyamadam writes at entrepreneur.com that the global pandemic brought us disruption, heightened anxiety, and a permeating uncertainty no one saw coming. However, there have been silver linings: new ways of working, more time with family and a true pause to reflect how we do business in this brave new digital world.

The pandemic also ushered in something unexpected: the ability to connect on a more human level. It has created space for empathy for one another and our range of challenging circumstances. Every day we meet with colleagues and clients over video conferencing and gain a window into their world. We see their kids' artwork on the walls; we see those kids climbing on their lap, curiously peering at strangers on the screen. We see their homes and lives. We see people struggling and juggling competing demands — personal and professional. We see their complete lives close-up.
 
How Technology Fuels Customer Experience and Brand Value
Writing in rfidjournal.com, Laurie McGrath says the fundamental shift in retail toward blended digital commerce has created several hurdles for retailers still clinging to traditional blueprints. At a time when brand interactions bridge digital and physical shopping, McGrath says it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.

Following the rise of individualism, modern customers now seek customized products that connect directly with their lifestyles. McGrath says a study by Deloitte revealed that customers are willing to pay 20 percent more than standard equivalents for customized products. Thanks to modern warehouse and production management systems, retailers can now satisfy individual customer preferences. These systems enable retailers to build tailor-made products at scale for each customer from a warehouse. For example, customers can create unique colorways for a pair of sneakers or add personalized text.
 
Telus Shares Rules to Providing Smooth Customer Experience In Digital Platforms
Backendnews.net reports that over a year into the COVID-19 pandemic and various levels of lockdowns, many customers have fully embraced digital shopping. Telus Philippines international (Telus), digital solutions and customer experience (CX) provider, shares how companies can provide a “seamless customer experience” even without face-to-face interaction.

According to Telus, customer experience is a silent game-changer set to regain customer inflow, especially for businesses or companies who had to move away from physical, on-ground setups. While this experience was initially designed to just provide support or troubleshoot problems for customers, it has now evolved into a deeper and dynamic understanding of what customers go through especially during this time.
 
The Monster Of All Pizookies Has Arrived At BJ's Restaurant & Brewhouse
BJ's Restaurants unveiled its newest Pizookie flavor: BJ's Monster Pizookie made with M&M'S Minis chocolate candies. Created in collaboration with M&M'S, it features a warm, ooey-gooey cookie loaded with peanut butter, oats, peanut butter chips, chocolate chips and M&M'S Minis, topped with rich vanilla bean ice cream and more M&M'S Minis.

The first new Pizookie flavor in a year, BJ's Monster Pizookie made with M&M'S Minis is worth waiting for – the perfect dessert for this year's long-overdue celebrations, and an epic treat to enjoy with friends and family. 

"At BJ's, we love to dream up innovative ways to delight our guests, and we knew that this year called for something big," said Kevin Mayer, EVP, Chief Marketing Officer of BJ's Restaurants, Inc.
 



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