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Loyalty360 Reads: November 25 | American Family Insurance Names Scott Brothers Brand Ambassadors, Co

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American Family Insurance Names Home Renovation Duo Drew And Jonathan Scott as Brand Ambassadors
American Family Insurance says Drew and Jonathan Scott, multifaceted entrepreneurs, designers and twin television personalities, have signed on as the company’s newest brand ambassadors.

The pair are stars of several top-rated real estate and home renovation shows, including Property Brothers: Forever Home and Brother Vs. Brother on HGTV. Research shows 70% of Americans started home improvement projects during the pandemic and plan more projects in 2021.

“Drew and Jonathan have a brand that closely aligns with American Family, our customers and specific products and services we deliver to serve them,” says Kesha Bozeman, associate vice president, enterprise marketing.
Consumers Turn to Digital Gift Cards Ahead of 2020 Holiday Season
According to the October 2020 Gift Card Gauge released by Fiserv, 65% of U.S. consumers say they will purchase a digital gift card on Black Friday if a merchant offers an incentive, one of several key findings in the new survey.

“Consumers are always looking for a deal, and this year, more than any other, they are looking for convenient ways to give touching gifts in a touchless manner,” says Dom Morea, senior vice president and head of Prepaid at Fiserv. “Gift cards, particularly digital gift cards, check all these boxes, and provide businesses an opportunity to market their brands, increase customer loyalty, and boost sales.”

The Gift Card Gauge from Fiserv, a leading global provider of payments and financial services technology solutions, tracks consumer perceptions and attitudes about gift cards. The October 2020 Gift Card Gauge surveyed 1,107 American consumers age 18 and older about their purchase and use of physical and digital gift cards, especially during the COVID-19 pandemic.
Hy-Vee Reinstates Its Reserved Shopping Hour for Those Considered High Risk
Hy-Vee is reinstating its reserved shopping hour for customers considered “high risk” in response to the recent increase in COVID-19 cases throughout its eight-state region.

The reserved hour will be offered at all Hy-Vee locations from 7 a.m. to 8 a.m., Monday through Friday, and is dedicated for customers ages 60 and older, expectant mothers, and anyone with an underlying health condition(s) that makes him/her more susceptible to serious illness.

All other customers are asked to please respect this hour reserved for these at-risk customers, and limit their shopping to before or after the 7 a.m. to 8 a.m. hour, Monday through Friday.
Starting Cyber Monday, Panera Customers Can Gift Unlimited Premium Coffee
Panera announced its popular MyPanera+ Coffee Subscription is now available for gifting. Just in time for the holidays, consumers can now give the gift of either two or three months of the brand's unlimited premium coffee subscription for a discounted price. Available for purchase beginning Cyber Monday (November 30), Panera coffee is the ultimate holiday pick-me-up for friends, family, or any coffee or tea lover on your list this year.

Guests will be able to purchase two kinds of digital gifts: two months of coffee for $15 plus tax or three months of coffee for $20 plus tax. Regularly available for $8.99/month plus tax, not only is the gift of MyPanera+ Coffee Subscription budget-friendly, it's also a simple way to give your holiday gifts, easily available for purchase from your phone or desktop.

"Our unlimited, premium coffee subscription has provided quality and value to our guests and has continued to grow in popularity since we launched this past March," says Panera Bread Chief Brand & Concept Officer Eduardo Luz. "We are excited to provide our guests with this fun and unique gift option that is perfect for anyone on your list who needs a cup of optimism this time of year – whether it be neighbors, teachers, delivery workers or friends and family."

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