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Loyalty360 Reads: Peet’s Rewards Disloyal Coffee Drinkers, Car Brands Decrease in Customer Loyalty,



Peet’s Introduces ‘Disloyalty Program’ for National Coffee Day 

To attract coffee drinkers who frequent other shops, Peet’s has decided to reward customers by redeeming loyalty points from other brands. On Sept. 29, consumers can use their rewards points from the following brands: Starbucks, Dutch Bros, Coffee Bean and Tea Leaf, Dunkin', Tim Hortons, Better Buzz, Joe and the Juice, Bluestone Lane and The Human Bean. 

Loyal coffee drinkers can visit PeetsDisloyalty.com and follow the steps below to redeem your free drink on National Coffee Day: 

Step 1: Sign in or create a Peetnik Rewards account 

Step 2: Take a screen grab from another coffee loyalty app 

Step 3: Upload your image and we'll convert it into a free drink reward 

Step 4: Open the Peet's app and enjoy a drink on us at participating Peet's coffeebars 

"We know that coffee people can be a bit promiscuous in their hunt for a great cup. So, we wanted to reward them for their loyalty to the drink because, no matter where else you get your coffee, coffee people deserve great coffee," says Jessica Buttimer, VP of Brand Marketing at Peet's. 


Customer Loyalty to Car Brands Has Decreased, Study Shows 

With so many changes in the car industry, from supply shortages to rising prices, shoppers have been less loyal to car brands than in previous years, according to the J.D. Power 2023 U.S. Automotive Brand Loyalty Study, SM released recently.  

“As vehicle availability increased and more choices hit the market for consumers, loyalty among brands as a whole saw a decline this year,” says Tyson Jominy, vice president of data & analytics at J.D. Power. “Additionally, owners were tied down to their vehicles for longer than normal due to ongoing supply chain disruptions, and as a result were more likely to experience problems with their vehicles. 

  • Porsche ranks highest among premium brand car owners for a second consecutive year, with a 56.8% loyalty rate. Mercedes-Benz (50.5%) ranks second. 

  • Volvo ranks highest among premium brand SUV owners with a 56.5% loyalty rate. BMW (56.1%) ranks second. 

  • Toyota ranks highest among mass market brand car owners for a second consecutive year, with a 60.0% loyalty rate. Honda (55.0%) ranks second. 

  • Subaru ranks highest among mass market brand SUV owners with a 61.1% loyalty rate. Toyota (60.5%) ranks second. 

  • Ford ranks highest among truck owners for a second consecutive year, with a 64.6% loyalty rate, the highest loyalty rate in the study. Toyota (60.4%) ranks second. 

The 2023 study calculations are based on transaction data from September 2022 through August 2023 and include all model years traded in. 

See the online press release at www.jdpower.com/pr-id/2023120


Workday Shapes How AI and ML Can Change the Workplace 

AI (Artificial Intelligence) and ML (Machine Learning) are hot topics in today’s workplace. Assessing the demand for new technologies to give brands an edge over competitors, Workday announced some striking news at its annual customer conference, Workday Rising. The leader in enterprise cloud applications for finance and human resources delivered a series of new AI and ML capabilities and partner ecosystem updates to help businesses drive productivity, streamline business processes, empower their people, and make better decisions. 

"More than 10,000 organizations around the world rely on Workday to manage their most valuable assets – their people and their money," says Carl Eschenbach, co-CEO, Workday. "They trust Workday to provide powerful, responsible, transparent solutions that will propel their businesses forward. Today, we're reinforcing that trust by sharing cutting-edge solutions that will completely transform the way our customers do business. With the power of AI and ML and an ecosystem of industry-leading partners, we are writing the playbook for the way the future works." 

Workday has developed several new AI solutions to assist workforces in leveraging a more streamlined workflow, individual team member efficiency.  

  • Generative AI capabilities help address common business challenges such as generating job descriptions, knowledge base articles, employee growth plans, statements of work, and contract analysis and corrections. 

  • The Workday AI Marketplace assists customers in easily finding and deploying proven, trustworthy, and responsible AI and ML apps within the Workday ecosystem. 

  • Workday AI Gateway, within Workday Extend, enables developers to build intelligent and responsible apps using Workday AI. 

"Workday is the technical backbone that brings our finance, HR, and operational data together in one place to help us manage our people and effectively run our business," says Art Kilmer, chief operating officer, P.F. Chang's China Bistro. "The AI embedded into the Workday platform helps augment our people so we can move faster, make more strategic decisions, and deliver operational efficiencies across our entire business, ultimately enabling us to better serve our customers." 

Read More on Trends, Updates, and Industry Leaders 

Original Article Links 


With More Choices, Brand Loyalty Slips among New-Vehicle Owners, J.D. Power Finds | Business Wire 

Workday Shapes How the Future Works With New AI and ML Capabilities (prnewswire.com)  


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