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Loyalty360 Reads: Pitney Bowes and PackageHub© Drop the Box, New Birthday Gifts for Sephora’s Beauty


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Going Box-less with Pitney Bowes and PackageHub© 

Pitney Bowes and PackageHub business centers are making shipping easier for shoppers to send back merchandise through a returns drop-off network. PackageHub, a franchise system of retail shipping stores in the U.S., will work with the worldwide shipping company to create “no-box/no-label” returns at close to 1,000 locations in the States. A perk? No additional cost will be incurred by retailers or consumers.  

“Ecommerce returns are among the fastest-growing costs for retailers — costs that are sure to increase given the historic levels of online shopping we’ve seen this holiday,” says Gregg Zegras, EVP and President, Global Ecommerce at Pitney Bowes.  

“By aligning with Pitney Bowes, we are poised to deliver a premium returns experience to both merchants and consumers through PackageHub Returns, ensuring a mutually beneficial outcome,” adds Brandon Gale, CEO of PackageHub. 

Ecommerce brands already using Pitney Bowes returns services gain immediate access to the network. Both retailers and consumers benefit from the new partnership:  

  • Utilizing a QR code means reduced exceptions during processing 

  • Reduction of fraud with no-box returns  

  • Increased consumer convenience with a broad network of drop-off locations 

Learn more about the No Box, No Label network:

Creating Beautiful Birthdays with Sephora 

Beauty lovers, rejoice! This year, Sephora plans a selection of desirable birthday gifts for all three tiers of its Beauty Insiders program members (Insider, VIB, and Rouge) in the U.S. and Canada. Members will be able to redeem for free gifts from prestigious brands like Kosas, Youth to the People, and Moroccanoil. Redemption can take place in-store, at Kohl’s, or online. A minimum purchase will be required. 

“Sephora’s annual birthday gifts have become one of the most sought-after elements in our loyalty program, and we take great pride in making every birthday a joyous celebration for our more than 36 million members of our Beauty Insider community,” says Emeline Berlind, Senior Vice President, General Manager, Loyalty at Sephora.  

Online-exclusive gifts will be offered throughout 2024 for VIB and Rouge tier members — the first being products from Charlotte Tilbury. All Beauty Insiders have the option to choose 250 program points in lieu of physical gifts during the year. Sephora’s loyalty program is free to join, and customers may do so through the brand’s website, its app, or when in-store.  

Learn more about the Beauty Insider program: https://www.sephora.com/profile/BeautyInsider   

A Prom-tastic Offer for Juniors from David’s Bridal 

David’s Bridal is bringing special discounts on products and services to juniors heading to the prom through the brand’s Diamond Prom Loyalty Program. The program boasts 2M+ members, and with the new program perks, members can receive $20 off Juniors’ dresses and 10% off accessories. (Limitations may apply.) After purchase, promgoers can earn 10% off alterations on clothing.  

“We are so excited to be rewarding our junior members in all the ways we do our brides and bridesmaids. After the remarkable success of Diamond Prom last year, it was a no-brainer to bring back the program with additional offers as we head into prom season,” says Kelly Cook, President, Brand, Technology, and Finance at David’s Bridal.  

David’s Diamond Loyalty Program consists of four levels: Welcome (0-2,999), Shimmer (3,000-3,999), Shine (4,000-4,999), and Sparkle (5,000+). Members earn one point per dollar spent. Diamond numbers can be shared with others, earning points more quickly for the program participant.  

Learn more about the Diamond Prom Loyalty Program at: https://www.davidsbridal.com/prom-loyalty  


Read More on Trends, Updates, and Industry Leaders   


Original Article Links:   

Pitney Bowes and PackageHub© Launch National ‘No-Box/No-Label’ Returns Drop-off Network 

Sephora Unveils 2024 Beauty Insider Birthday Gifts Featuring Viral Products From Kosas, Youth to the People, Moroccanoil, and More 

David’s Bridal Amps Up Its Diamond Prom Loyalty Program with Prom-tastic New Offers for Juniors 

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