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Loyalty360 Reads: September 16 | Crosby’s Launches ‘My Crosby’s Rewards’ Pro




Crosby’s Launches ‘My Crosby’s Rewards’ Program, Mobile App
Crosby’s Convenience Stores has a new customer reward program, “My Crosby’s Rewards,” which will be available for shoppers at all 81 Crosby’s locations across Western New York and Northwest Pennsylvania.

Through the program, members can earn points on purchases of food, fuel and most other merchandise at all Crosby’s locations. Every gallon of fuel purchased earns a member five points, while every dollar spent on items in store will earn 10 points, though some exceptions apply. Points can then be redeemed for in-store rewards using Crosby’s new mobile app or online at crosbysstores.com. The mobile app can be downloaded from the Apple App Store or Google Play.

“We’ve always offered a great range of prepared foods, friendly service and great prices that have brought customers in, but with our new My Crosby’s Rewards Program, we can give something back to our most loyal customers,” says Doug Galli, vice president of Crosby’s Stores. “We look forward to helping our customers save on their everyday needs and provide rewards and discounts on the products and services they use most.”
JetBlue Adds Two Dozen New Routes in Markets with Strengthened Demand Potential
JetBlue will launch 24 new routes later this year aimed at immediately generating cash and capturing traffic on a variety of new, nonstop routes – many never flown before by the airline. Each route plays to JetBlue’s strengths in the airline’s focus cities, in Florida, in Latin American and the Caribbean or on cross-country – or transcontinental – flying.

Every market has been uniquely identified as one in which JetBlue anticipates increasing demand for leisure travel. All new flights take off in November and December with seats on sale today.

“This is the latest example of JetBlue’s ability to be nimble and play offense as we quickly adjust to new customer behaviors and booking patterns,” says Scott Laurence, head of revenue and planning for JetBlue. “This latest series of new routes – even in the current environment – advances our revised network strategy, returns more aircraft to the skies and doubles down on our ability to generate more cash sooner.”
LA Metro Receives Federal Grant to Develop Travel Rewards Program
The Federal Transit Administration (FTA) has awarded $700,000 to the Los Angeles County Metropolitan Transportation Authority (LA Metro) to develop a travel rewards research pilot project.

LA Metro is partnering with the Harvard School of Business, the Duke Center for Advanced Hindsight and private sector technology and mobility partners to identify and test the most effective incentives to persuade travelers to skip driving and instead choose transit, ride sharing, walking, bicycling or telecommuting.

Results of the pilot will be shared with other transit agencies, LA Metro officials said in a press release. The grant was awarded through the FTA's Accelerating Innovative Mobility program, which is designed to drive innovation to improve transit financing, system design and service. The $1.3 million pilot project includes $412,000 of in-kind development from private technology partners, LA Metro officials said.
Mobile Business Messaging to Reach 2.7 Trillion Globally in 2020
A new study from Juniper Research has found that global mobile business messaging traffic will increase by 10% this year to 2.7 trillion, up from 2.5 trillion last year. The mobile business messaging market is comprised of three main messaging protocols: SMS, RCS (Rich Communication Services), and OTT (Over-the-Top) messaging applications.

The A2P Messaging: SMS, RCS & OTT Business Messaging 2020-2025 report finds that this growth will be largely driven by the retail sector, with rising e-commerce sales during the COVID-19 pandemic leading to an increase in the number of messages sent to customers – for example, to issue order confirmations, dispatch notifications, tracking information and delivery updates.

The report forecasts that mobile business messaging traffic attributable to the retail sector will grow by 20% this year, from 336 billion messages in 2019 to 408 billion in 2020.
Erin Levzow Joins Del Taco Restaurants, Inc. as Vice President Marketing Technology
Del Taco Restaurants, the nation’s second largest Mexican quick service restaurant, appointed Erin Levzow to the new position of vice president marketing technology. Levzow brings a wide breadth of experience in marketing, marketing technology, mobile apps and ordering technology, as well as building loyalty and rewards programs, across multiple industries.

In her vice president role at Del Taco, Levzow will lead the marketing technology team by developing strategic, integrated programs to drive consumer loyalty and increase visit frequency. She is responsible for the Del Taco Mobile App, CRM (Customer Relationship Management) approach, third party delivery partnerships, digital ordering, and will help identify and lead other digital initiatives and emerging technology opportunities.

“As the technology space becomes more critical for customer engagement every year, we continue to plan and execute against building competitive and innovative systems for our brand,” says Tim Hackbardt, Chief Marketing Officer of Del Taco. “We are pleased to welcome Erin to the Del Taco team to carry forward our marketing technology efforts. I know her experience shaping successful digital, martech and ecommerce strategies will make a tremendous impact on the ways we engage with our guests and differentiate our fresh food, value and convenience offerings.”


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