• Home
  • keyboard_arrow_right News
  • keyboard_arrow_right Loyalty360 Reads: September 17 | Best Western Invites Travelers to Hit the Road, ESPN Enters into Ag


Loyalty360 Reads: September 17 | Best Western Invites Travelers to Hit the Road, ESPN Enters into Ag




Best Western Invites Travelers to Hit the Road this Fall With A Special Rewards Offer
Best Western Hotels & Resorts is making it easier for Best Western Rewards (BWR) members to Hit the Road this fall with its latest promotion. Valid through November 23, members of the award-winning loyalty program will be rewarded with up to $100 in gift cards, as they will receive a $25 Best Western Travel Card every night they stay at a Best Western-branded property.

Recognizing that many of today’s travelers are opting for short-haul getaways, road trips and staycations, Best Western launched its Hit The Road campaign earlier this year. As part of this campaign, the brand is rewarding its loyal guests with rich offers – such as this one – so that guests can put some money back in their pockets, while they rediscover their love for travel and enjoy a safe stay at Best Western-branded hotels.

“We are pleased to welcome travelers this fall with this special offer tied to our Hit The Road campaign,” says Dorothy Dowling, Senior Vice President and Chief Marketing Officer for Best Western Hotels & Resorts. “This time of year, many of us are looking to reconnect with our families, visit areas with beautiful fall foliage, or just to take some time away for ourselves.”
ESPN Enters into Co-Exclusive Agreements with Caesars Entertainment and DraftKings
ESPN has entered into two separate multi-year agreements with Caesars Entertainment and DraftKings which include co-exclusive link integrations across ESPN digital platforms connecting fans to sportsbooks from Caesars Entertainment’s sports betting partner, William Hill, and DraftKings.

As part of the new agreements, ESPN expands its relationships with both Caesars, as the exclusive odds provider and co-exclusive sportsbook link-out provider, and DraftKings, as the exclusive daily fantasy sports provider and co-exclusive sportsbook link-out provider.

“Our new agreements with Caesars and DraftKings collectively represent the next significant milestone for ESPN to diversify our exposure and deepen our commitment in the sports betting space,” says Mike Morrison, Vice President of Business Development & Innovation, ESPN. “We began growing the experience through content, followed by odds utilizing William Hill’s sports betting data and a new state-of-the-art studio facility in Las Vegas through our deal with Caesars, and now with the addition of DraftKings, we are bringing together the sports media leader with two of the top brands and best products in the segment.”
PetSmart Charities Hosting its National Adoption Days Events
PetSmart Charities, the leading funder of animal welfare, is hosting its National Adoption Days event from Sept. 14 – 30. This year's event differs from years' past, offering a virtual component to help prospective pet parents jumpstart their adoption journey from the comfort of their homes.

At petsmart.com/adoptions, users can search by zip code and view thousands of adoptable animals from more than 3,750 animal welfare organizations across the U.S. and Canada. Users can customize their search to include whether they are seeking a cat or dog and their desired age, breed, color, size, etc. Once users find a pet they are interested in, they will be able to learn more about them and schedule meet-and-greets with adoption partners – before visiting their local PetSmart to finalize the adoption process.

"With so many shelters overwhelmed with fewer resources, now is the perfect time to adopt a pet in need," says Aimee Gilbreath, president of PetSmart Charities.
Luxottica Repurposes Its Oakley Factory in California to Produce Face Shields
Luxottica Group says that it has repurposed a part of its factory in Orange County, California to supply face shields to meet the growing demand for coverage amid COVID-19. The 550,000 square foot facility in the Foothill Ranch neighborhood typically produces thousands of units of Oakley eyewear and goggles each day. The company refocused personnel and operations to build face shields alongside existing product. Luxottica will donate the first 140,000 face shields to front line workers in hospitals around the country.

Since the outbreak of COVID-19, Luxottica and its brands including Oakley and Costa have donated tens of thousands of protective eyewear, goggles and masks to hospitals and other institutions in areas where it has a large presence including Southern California, New York, Atlanta, Cincinnati and South Florida. It also provided masks to thousands of its wholesale customers across North America.

“We have seen the best of humanity over the past few months in our communities and among our own employees at Luxottica,” says Fabrizio Uguzzoni, president of Luxottica Wholesale North America. “But the reality is the virus isn’t going to disappear in the short term and the need for protection remains critical. As we look to do our part, it’s clear we have the capacity, resources and talent to make a real impact, starting with our strong suit – designing and manufacturing the highest quality eyewear.”
American Family Giving Employees a Day Off to Vote
The American Family Insurance group will give its more than 13,500 employees nationwide a paid day off so they can vote.

Employees may choose to take Nov. 3 off to vote in person, but because of the COVID-19 pandemic, the company is offering flexibility and allowing employees to take their paid day anytime during their state’s early/absentee voting period through Nov. 3.

“American Family has always valued engaging in the civic process by offering paid time off for voting,” says American Family Enterprise President Bill Westrate. “Because of the unique safety and scheduling challenges of the COVID-19 pandemic, we’re offering a full paid day off this election season to ensure all our employees can easily vote.”


Source link

Previous post