Additionally, Mobil 1 is sponsoring the NASCAR Racing Garage, which gives fans the chance to race around the track and get a first look at the NASCAR Next Gen stock car and its features through Augmented Reality (AR).
Mobil 1 and NASCAR will also co-produce “Tech Talk” custom video content, which will provide an “inside look” into the world of NASCAR. Content can be viewed on social media, including Facebook and YouTube, as well as NASCAR.com.
“Through Mobil 1’s new approach to the season, our goal is to celebrate the culture of the sport and invite fans into the world of NASCAR in ways that only we can provide as a longstanding partner,” shares Bryce Huschka, North America Consumer Marketing Manager, ExxonMobil.
Mobil 1 also launched a new social handle @Mobil1Racing on Instagram and Twitter. Through this channel, fans can connect and engage with exclusive content, and enter for a chance to win virtual meet and greets, signed items, limited-edition Mobil 1 swag, the opportunity to design a paint scheme, and more.