To listen to other B2B Revenue Experience Podcasts, visit https://www.valueselling.com/podcast Loyalty is a critical component of any business. We’ve all heard the Starbucks/Amazon stories. But loyalty programs in B2B are criminally underutilized. In this episode, Rob Gallo, Founder and President of CompLinks, shares his experience running an online casino company—and what that […]
Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about What Gen Z shoppers really want. In a global study co-sponsored by the IBM Institute of Business Value and the National Retail Federation, they examined what this youngest generation considers to be “retail essentials” […]
Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about the top three mistakes companies make with their rewards program. First off, there is a difference between a repeat customer and a loyal customer. Some companies don’t know the difference. Just because a customer […]
Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about in interesting article by Courtney Jespersen of NerdWallet called Millennial Money: Make Your Brand Loyalty Pay Off Blogger Dani Austin of Dallas, Texas, logged into her Southwest Airlines account a few days before the […]
[ad_1] Blogger Dani Austin of Dallas, Texas, logged into her Southwest Airlines account a few days before the end of 2019. Shortly after, she and her husband, Jordan Joseph Ramirez, flew to Las Vegas (and back home) in less than 72 hours. The spontaneous trip was part of a last-ditch […]
[ad_1] Falling in love with a brand requires satisfaction, gratitude, loyalty and most of all, trust. Consumers have more choices than ever before, so when it comes to falling in love with a brand these characteristics prove critical. To better understand why consumers fall in love with their favorite brands, […]
Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about mining your customer data to improve loyalty. Equipped with loyalty programs, convenience stores and other retailers are collecting more data on their customers than ever before and the reasoning behind it is clear to […]
Welcome loyal listeners and today’s episode and I started to think what does it really seem like to be superstitious. Am I superstitious? Then I thought what is superstition. In an essence it’s kind of habit that you believe if you continue to do something something else will happen. So […]
Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about Experiential Marketing and what it means to your brand loyalty. If you’ve been watching the marketing industry trends over the past few years, you will have noticed a shift away from traditional advertising toward […]
[ad_1] Loyalty program fraud rose 89% year on year, predominantly driven by the amount of personally identifiable information (PII) available from increasing numbers of data breaches. With direct and indirect losses from loyalty and reward points fraud estimated at $1 billion every year, enterprises are struggling to limit damage as […]
