Loyalty360 Reads: December 23 | Levi’s Says Algorithms Boost Revenue; Ascott Limited Launches Loyalt
[ad_1] Levi’s AI Chief Says Algorithms Have Helped Boost Revenue The Wall Street Journal reports that Levi Strauss & Co. said its use of artificial intelligence in critical areas such as pricing has helped the apparel maker boost revenue growth and improve its margins. One key to the effort is a massive data repository that the company has built on Alphabet Inc.’s Google Cloud, according to Katia Walsh, Levi’s chief strategy and AI officer. It contains inventory and sales information from Levi’s stores as well as some stores operated by other retailers, she said. The Ascott Limited Launches New Multi-Channel Loyalty […]