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[ad_1] Piada Italian Street Food Responds to Customers' Requests with New “Stickscription”  The popular side item now has its own loyalty program for frequent diners  Piada Italian Street Food, the popular casual dining staple based in Ohio with locations throughout the US, has announced a new loyalty subscription program centered around their popular “Piada Side Stick,” a tasty breadstick filled with cheese or pepperoni and topped with a generous portion of parmesan cheese. For only $6.99 a month, subscribers will receive a free stick of their choice and a large fountain drink with the purchase of any adult entrée. The […]

[ad_1] Brand Keys Identifies a New Model for Brand Loyalty Brand Keys determined a new type of normal for brand loyalty, according to the 2023 Customer Loyalty Engagement Index. The study found that the marketplace is normalizing, but what normal looks like changed in wake of the Covid-19 pandemic. This new normal relies on personalization to address the gap between consumer desire and brand delivery. As brands consider how to develop customer loyalty, they must tailor offerings to their customers, whose expectations are more often emotional over rational.   McDonald’s Launches Exclusive Clothing McDonald’s UAE releases the Not For Sale […]

[ad_1] McDonald’s has partnered with VAIN to release upcycled clothing. The Helsinki-based fashion label VAIN’s unique collaboration uses McDonald’s employee uniforms as the base for a collection of upcycled garments. The uniform's standard shirts and pants were transformed into dresses, hoodies, skirts, and other pieces. The clothes were designed in a search of new ways to use worn-out workwear and to create new designs by using existing materials. "When I was first presented with the idea of a McDonald's workwear fashion project I was immediately intrigued," said Jimi Vain, VAIN's creative director and designer, in the release. "Growing up in […]

[ad_1] Tim Glomb, VP of Global Content for the CM Group, is no stranger to hard work. In fact, at the time Loyalty360 spoke with him, Glomb was his 18th consecutive day on the road, with nearly no end in sight. With a background in brand marketing, plus several years as a tour manager for rock bands such as Mötley Crüe and Everclear, Glomb brings well-rounded expertise to his role in developing content for the Data, Marketing and Loyalty platform company. Loyalty360 CEO Mark Johnson caught Glomb between meetings and spoke about the company’s recent merger with CM Group and what […]

[ad_1] NICE Announces Consumer Intent-Driven CX Capability NICE recently announced its Enlighten Journey Orchestration, the first to orchestrate synchronous and asynchronous interactions at scale. Enlighten Journey Orchestration achieves a new level of understanding consumer needs events with real-time Natural Language Understanding (NLU) and the application of Enlighten AI Intent Classification models built on decades of data. Additionally, Enlighten Journey Orchestration executes real-time responses engaging self-service, proactive, knowledge or agent engagements based on the actions and outcomes of an organization’s most successful interactions. With this advancement, organizations use Enlighten AI’s pre-built models to unlock value from their historical interaction data.   […]

[ad_1] As businesses look for more ways to engage with their customers, Corporate Social Responsibility becomes more than just a way to give back, it becomes a way to connect. When customers feel a brand is on board with their belief system, they automatically feel a closer bond with that brand. However, what are the best ways for brands to embrace a CSR strategy, and how can they determine which causes will resonate most with their audience? Loyalty360 spoke with supplier members for their insights and perspectives on ways brands should best incorporate Corporate Social Responsibility into their loyalty programs, […]

[ad_1] American Eagle’s Sustainability Efforts American Eagle Outfitters has outlined sustainability progress and goals in its first environment, social, and governance report, with a focus on sourcing renewable energy and sustainable materials. The retailer's Real Good label designates garments made using sustainable design and production practices, and requirements for the label will continue to evolve and grow. The retailer is committed to setting a long-term net-zero target by 2024, reducing water use, sourcing 100% renewable energy for all owned and operated facilities by 2030, and sourcing materials more sustainably. The Real Good label, which has sustainability in mind for all […]

[ad_1] Cinemark continues to build on its technological evolution and studio relationships to bring audiences engaging out-of-home experiences that complement Hollywood content. Cinemark is utilizing its technology to provide consumers with a wide array of content ranging from concerts to beyond-the-screen talent Q&As. Fans can visit Cinemark.com or the Cinemark mobile app to discover the latest entertainment offerings. “As the ultimate entertainment destination, Cinemark thrives in delighting audiences with a wide variety of enthralling content, including experiences audiences might not expect from a movie theatre,” said Wanda Gierhart Fearing, Cinemark Chief Marketing and Content Officer. “Consistent investment in evolving our in-theatre technology […]

[ad_1] In celebration of Ruby Tuesday turning 50, the restaurant is offering guest discounts and a chance to win $500,000, free food and gift cards. As part of the birthday celebration, guests can also try a new birthday cake dessert made especially for Ruby Tuesday from Cake Boss Buddy Valastro’s Carlo’s Bakery. “The past five decades have been full of delicious dishes and celebrations which is why we believe our 50th shouldn’t be anything less,” said Ruby Tuesday’s CEO Shawn Lederman. “For our milestone birthday, we’re serving up five of our beloved burgers, and one new addition, at incredible prices to […]

[ad_1] American Eagle Outfitters has announced the launch of the American Eagle (AE) brand's Spring '22 Members Always campaign. Headlining the campaign images and video are tennis player, Coco Gauff, actor and musician Joshua Bassett, actors Madelyn Cline, Maitreyi Ramakrishnan and Michael Evans Behling, and multi-hyphenate mxmtoon. Building on AE's focus on social, commerce, and gaming, the campaign extends into places where the Metaverse meets reality. Members Always will have extensions across Roblox, Snapchat, and TikTok where the AE community can experience, shop, game, and engage with the cast. AE will also unveil the American Eagle Future Together Philanthropic Program to spotlight a passion for giving back, supporting its community and […]