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Tanger Launches Updated TangerClub Guest Loyalty Program


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Tanger Outlets, a prominent provider of upscale, open-air shopping centers, has introduced its new and improved TangerClub guest loyalty program and a brand-new consumer mobile app. With a strong commitment to enhancing the customer experience, Tanger has transformed its digital solutions and loyalty program to foster greater engagement with guests and facilitate meaningful connections between brands and their target customers.  

TangerClub now rewards guests for their shopping, dining, and entertainment experiences at any of Tanger's upscale, open-air shopping centers across the United States and Canada. The program introduces a tiered structure that offers increasingly valuable benefits at each level. Starting with the "Blue" free tier, guests can join by simply providing their email address and earn points on every purchase made at a Tanger center. By subscribing to the "Gold" tier for an annual fee of $20, members gain access to enhanced retailer offers and earn double points on every dollar spent. Tanger's most loyal customers can reach the "Platinum" level by meeting a spending threshold, unlocking the best retailer offers, and earning triple points. 

As part of the loyalty program update, Tanger is revamping its digital platforms to provide customers with a more interactive and seamless experience. The newly launched TangerClub app will empower shoppers to effortlessly discover and utilize customized digital offers that are relevant to their interests and specific Tanger location. 

"Tanger has been pioneering innovative ways to enhance the shopper experience for over 40 years. As part of our vision to use customer insights and experience to inform the future of shopping, we have rebuilt our guest loyalty program and digital experiences from the ground up," said Stephen Yalof, President and Chief Executive Officer, Tanger. "Using a digital-first engagement approach, we can better serve our guests and brand partners by offering an expanded suite of exclusive benefits and personalized offers for our guests and more targeted and effective avenues for customer engagement for retailers." 

Read more from Loyalty360 on retail loyalty programs: 

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