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The Fresh Market has launched a loyalty campaign to feed the hungry. The grocer is inviting its Ultimate Loyalty Experience members to help make a difference this Black Friday weekend by participating in the Members Helping Millions Initiative. The initiative has a goal to provide over one million meals to people in need this holiday season.
The Fresh Market is empowering their loyalty members to have a much bigger impact when they shop by donating to Feeding America on their behalf. The more unique the Loyalty Members who shop, the more meals The Fresh Market will donate to Feeding America.
Every unique Loyalty Member and Ultimate Loyalty Experience member who shops The Fresh Market on Black Friday weekend will contribute one meal to Feeding America. The more members who shop Black Friday weekend, the more meals The Fresh Market will help provide to Feeding America, with a goal of providing 1 million meals.
For every $100 spent by Loyalty Members on The Fresh Market gift cards, the retailer will donate $10 which will help provide 100 meals to Feeding America.
"Our guests have shown us their generosity whenever we include them in our fundraising efforts," stated Kevin Miller, Chief Marketing Officer at The Fresh Market. "This Black Friday Weekend, we want to inspire them through our loyalty program to become part of something bigger than themselves. Just by shopping or purchasing gift cards from us, they can make a real difference and be a million-person Force for Good this holiday season."
Guests can register for the Ultimate Loyalty Experience online or in the store.
More from Loyalty360 featuring grocery loyalty programs:
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