Customers enrolled in Pro Xtra gain access to specialized perks, business tools, exclusive sales, paint rewards, and more. As members move through the new levels, they can access more benefits like assistance for business needs, account management services, and preferred pricing.
“We’re always looking for ways to enhance Pro Xtra to best support Pros as their needs grow and evolve, along with their businesses,” said Molly Battin, senior vice president and chief marketing officer. “This tiered loyalty system unlocks a new experience of rewards and savings for our Pro customers with more benefits than ever, right at their fingertips.”
Since its launch in 2012, the Pro Xtra loyalty program has continued to support professional contractors and builders with benefits and rewards.
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