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The Ritz-Carlton Enhances Digital Customer Experience on Branded Websites



The Ritz-Carlton is happy to debut several new websites, introducing an elevated digital experience to launch its future vision of the brand. The comprehensive redesign touches Ritzcarlton.com, more than 110 each individual hotel websites, RitzCarltonReserve.com, and the six Reserve property websites. As the first part of the customer journey, the Ritz-Carlton team envisioned a more sophisticated digital display for its web content as well as creating a seamless experience from start to finish that is indicative of the brand’s thoughtful evolution and iconic legacy. 

“We are incredibly excited to unveil a new digital experience for our guests, which is representative of the future vision of The Ritz-Carlton brand and reflects the more contemporary aesthetic found across our recently debuted hotels and resorts,” said Chris Gabaldon, Senior Vice President, Global Luxury Operations, Marriott International. “These new websites, across both the brand as well as our individual hotels and resorts, helps enhance the entire experience, from the very first moment a guest seeks to stay with us to planning for their next vacation.” 

The website is a key opportunity to connect with guests before their arrival at a hotel or resort. It is a platform where The Ritz-Carlton translates the brand’s longstanding gold standards – its credo, its service values, and the integral elements of its culture that make the brand so beloved – into striking visuals, inspiring stories, robust editorial content, and useful information.  

The Ritz-Carlton partnered with the digital agency, Code and Theory, who has worked with clients like Vogue, Cartier, and more. The result is the digitized elegance, sophistication and exceptional service that guests at the Ritz-Carlton can expect. Dynamic, engaging video enhances the experience throughout the site, transporting guests to stunning destinations across the globe.  

The Ritz-Carlton brand has a legacy of innovation, with a history that is rooted in pushing boundaries to deliver unforgettable experiences that are at the forefront of the luxury travel space. The reimagined websites mirror the excitement, surprise and delight enjoyed upon arriving at properties worldwide. 

For additional information about The Ritz-Carlton and Ritz-Carlton Reserve, and to experience the new digital platforms, kindly visit http://www.RitzCarlton.com and http://www.RitzCarltonReserve.com 

Read More on Loyalty360:  

Ritz-Carlton Extends Its Luxury Brand to Yachts; Reservations for Loyalty Members Start Next Month 

Delivering Great Customer Experience 

The Power of Customer Data Collection 


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